Waste Creative Limited
Registered name: WASTE CREATIVE LIMITED
Part of Houting Topco UK Limited groupWaste Creative Limited does not publish its revenue or profit. Its accounts to 31 Dec 2025 show net assets of -£2.3m and 54 employees.
Waste Creative Limited did not publish its revenue or profit — small companies aren’t required to file a profit & loss account. Its accounts for the year to 31 Dec 2025 showed net assets of −£2.3m and 54 employees. The company is classified under “advertising agencies” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 20 yrs · since 2006
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking is Keywords UK Holdings Limited, a company incorporated in England & Wales, who's registered office is 4th Floor, 110 High Holborn, London”
Key figures
Revenue not disclosed
Waste Creative Limited’s accounts for the year to 31 Dec 2025 contain a balance sheet but no profit & loss account, so its revenue and profit are not public. UK small and micro-entity companies are not required to publish a P&L — this is normal and says nothing about how the business is performing.
We never estimate revenue. Below you’ll find the balance-sheet figures that were filed — useful as indirect signals of momentum, but they are not revenue or profit.
- Employees
- 54
- Net assets
- −£2.3m
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | No P&L | No P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | — | — |
| Profit (best available) | — | — | — | — |
| Employees (average) | 69 | 69 | 60 | 54 |
| Ratios | ||||
| Profit margin | — | — | — | — |
| Growth (year on year) | ||||
| Headcount growth | — | 0% | ▼13% | ▼10% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £853k | £165k | £0 | — |
| Net assets | £1m | £502k | −£563k | −£2.3m |
| Fixed assets | £329k | £420k | £310k | £195k |
| Current assets | £2m | £1.7m | £1.9m | — |
| Debtors | £531k | £457k | £226k | £110k |
| Deferred income | £38.1k | £54.3k | £58.3k | £260k |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Aug 2026 |
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£2.3m
- Cash at bank
- —
- Now —
- Headcount
- ▼10%
- Now 54
- Deferred income
- ▲347%
- Now £260k
- Fixed assets
- ▼37%
- Now £195k
Group structure
Ownership chain
- Houting Topco UK Limitedultimate parent75–100%
- Houting Midco Limited75–100%
- Houting UK Limited75–100%
- Keywords Studios Limited75–100%
- Keywords UK Holdings Limited75–100%
- Waste Creative Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (19)
- Electric Square LimitedRev. £30.2m · Profit −£563k
- Climax Studios LimitedRev. £30.1m · Profit £5.3m
- D3T LtdRev. £20.7m · Profit −£105k
- The Multiplayer Group LtdRev. £20m · Profit −£3.4m
- Wushu Studios LtdRev. £17.6m · Profit £3.4m
- Studio Gobo LimitedRev. £10.7m · Profit £232k
- Keywords UK LimitedRev. £0 · Profit £1m
- Bright White LimitedFigures not disclosed
- Cord Worldwide LtdLiquidationFigures not disclosed
- Fire Without Smoke LtdFigures not disclosed
- Freeanimal UK LimitedFigures not disclosed
- Indigo Pearl LimitedFigures not disclosed
- Keywords Australia Holdings LimitedFigures not disclosed
- Keywords Ventures LimitedFigures not disclosed
- Laced Music LtdFigures not disclosed
- Laced Publishing LimitedFigures not disclosed
- Maverick Media LimitedFigures not disclosed
- Player Research LtdFigures not disclosed
- The Trailerfarm LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025, from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.