How much does Wavemaker Limited make?

Wavemaker Limited reported revenue of £169m and £42.9m profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Wavemaker Limited have?

Wavemaker Limited reported an average of 285 employees in the year to 31 Dec 2025.

Is Wavemaker Limited profitable?

Yes — Wavemaker Limited reported a profit of £42.9m in the year to 31 Dec 2025.

Company No. 04078547 · Incorporated 26 Sep 2000

Wavemaker Limited

Registered name: WAVEMAKER LIMITED

Part of Wpp Plc group

Wavemaker Limited made £169m revenue and £42.9m profit in the year to 31 Dec 2025.

Wavemaker Limited’s revenue grew 16% to £169m in the year to 31 Dec 2025, with £42.9m profit and 285 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies

Status: Active
Location: London, London
Age: 26 yrs · since 2000
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Capital-lightOperating leverageDoing more with less

Revenue

£169m

Growth ▲16.1%

Profit

£42.9m

Growth ▲22.8%

Profit margin

25.3%

Gross 42.4%

Employees

285

Change ▼23%

Profit / employee

£151k

Revenue/employee £595k

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£146m	£169m
Cost of sales	£78.6m	£97.7m
Gross profit	£67.4m	£71.8m
Operating profit	£23.1m	£28.9m
Profit before tax	£34.8m	£43.2m
Profit after tax	£35m	£42.9m
Profit (best available)	£35m	£42.9m
Staff costs	£40m	£37.7m
Employees (average)	370	285
Ratios
Profit margin	23.9%	25.3%
Gross margin	46.2%	42.4%
Revenue per employee	£395k	£595k
Profit per employee	£94.5k	£151k
Growth (year on year)
Revenue growth	—	▲16.1%
Profit growth	—	▲22.8%
Headcount growth	—	▼23%
Balance sheet — indirect signals, not revenue
Net assets	£187m	£230m
Fixed assets	£2.2m	£1.7m
Current assets	£484m	£437m
Debtors	£51.4m	£51.4m
Source	FullAccounts · bulk data Jul 2026	FullAccounts · bulk data Jul 2026

Derived from the latest filing

How the business works

Profit margin: 25.3%; Profit ÷ revenue.
Gross margin: 42.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £595k; Revenue ÷ average employees.
Profit per employee: £151k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 30.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲23%; Now £230m
Cash at bank: —; Now —
Headcount: ▼23%; Now 285
Deferred income: —; Now —
Fixed assets: ▼21%; Now £1.7m

Corporate ownership

Group structure

Ownership chain

Wpp Plc (registered outside the UK register)ultimate parent75–100%
WPP Jubilee Limited75–100%
WPP MR Overseas Media Holdings Limited75–100%
WPP 2005 Limited75–100%
WPP Group (UK) Ltd75–100%
WPP Samson Limited75–100%
WPP Rocky Ltd75–100%
WPP Toronto Ltd75–100%
Wavemaker Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (3)

Mindshare Media UK LimitedRev. £175m · Profit £23m
Bookmark Content LtdFigures not disclosed
Metro Production Group LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £42.9m), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.

Updated from Companies House on 11 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.