Electric Square Limited
Registered name: ELECTRIC SQUARE LIMITED
Part of Houting Topco UK Limited groupElectric Square Limited made £30.2m revenue and a £563k loss in the year to 31 Dec 2025. read from filing text
Electric Square Limited’s revenue fell 13% to £30.2m in the year to 31 Dec 2025, with a loss of £563k and 180 employees. The company is classified under “ready-made interactive leisure and entertainment software development” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 10 yrs · since 2015
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking is Keywords UK Holdings Limited, a company incorporated in England & Wales. Its registered office address is”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Profit only | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | — | £31.9m | £34.6m | £30.2m |
| Cost of sales | £14.2m | £21.5m | £27m | £23.5m |
| Gross profit | — | £6m | £7.6m | £6.7m |
| Operating profit | — | £924k | −£442k | −£2.3m |
| Profit before tax | — | £3.5m | £409k | −£1.1m |
| Profit after tax | £1.8m | £3m | £1.6m | −£563k |
| Profit (best available) | £1.8m | £3m | £1.6m | −£563k |
| Staff costs | £8.2m | £12.4m | £13.5m | £12.7m |
| Employees (average) | 175 | 182 | 196 | 180 |
| Ratios | ||||
| Profit margin | — | 9.5% | 4.8% | −1.9% |
| Gross margin | — | 18.7% | 22% | 22.1% |
| Revenue per employee | — | £176k | £177k | £168k |
| Profit per employee | £10.1k | £16.7k | £8.4k | −£3.1k |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▲8.3% | ▼12.8% |
| Profit growth | — | ▲71.8% | ▼46% | ▼134.2% |
| Headcount growth | — | ▲4% | ▲7.7% | ▼8.2% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £3.1k | £0 | — | — |
| Net assets | £3.9m | £2.8m | £2.4m | £852k |
| Fixed assets | £721k | £1.1m | £969k | £709k |
| Current assets | £7.9m | £6m | £7m | £5.4m |
| Debtors | £2.8m | £3.1m | £2.2m | £1.3m |
| Deferred income | £1.3m | £2.1m | £0 | £75.5k |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Aug 2025 | FullAccounts · bulk data Aug 2026 |
How the business works
- Profit margin
- −1.9%
- Profit ÷ revenue.
- Gross margin
- 22.1%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £168k
- Revenue ÷ average employees.
- Profit per employee
- −£3.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 2.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 4.3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼65%
- Now £852k
- Cash at bank
- —
- Now —
- Headcount
- ▼8%
- Now 180
- Deferred income
- —
- Now £75.5k
- Fixed assets
- ▼27%
- Now £709k
Group structure
Ownership chain
- Houting Topco UK Limitedultimate parent75–100%
- Houting Midco Limited75–100%
- Houting UK Limited75–100%
- Keywords Studios Limited75–100%
- Keywords UK Holdings Limited75–100%
- Electric Square Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Itsy SGD LimitedFigures not disclosed
Sister companies (19)
- Climax Studios LimitedRev. £30.1m · Profit £5.3m
- D3T LtdRev. £20.7m · Profit −£105k
- The Multiplayer Group LtdRev. £20m · Profit −£3.4m
- Wushu Studios LtdRev. £17.6m · Profit £3.4m
- Studio Gobo LimitedRev. £10.7m · Profit £232k
- Keywords UK LimitedRev. £0 · Profit £1m
- Bright White LimitedFigures not disclosed
- Cord Worldwide LtdLiquidationFigures not disclosed
- Fire Without Smoke LtdFigures not disclosed
- Freeanimal UK LimitedFigures not disclosed
- Indigo Pearl LimitedFigures not disclosed
- Keywords Australia Holdings LimitedFigures not disclosed
- Keywords Ventures LimitedFigures not disclosed
- Laced Music LtdFigures not disclosed
- Laced Publishing LimitedFigures not disclosed
- Maverick Media LimitedFigures not disclosed
- Player Research LtdFigures not disclosed
- The Trailerfarm LimitedFigures not disclosed
- Waste Creative LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
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- Profit
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- Staff
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- Asun Services LimitedLondon · Ready-made interactive leisure and entertainment software development
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- Staff
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- Super Global Technologies LtdLondon · Ready-made interactive leisure and entertainment software development
- Revenue
- £21.3m
- Profit
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- Lucid Games LimitedLiverpool · Ready-made interactive leisure and entertainment software development
- Revenue
- £20.9m
- Profit
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- Double Eleven LimitedMiddlesbrough · Ready-made interactive leisure and entertainment software development
- Revenue
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- Profit
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- Staff
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£563k), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.