Player Research Ltd
Registered name: PLAYER RESEARCH LTD
Part of Houting Topco UK Limited groupPlayer Research Ltd does not publish its revenue or profit. Its accounts to 31 Dec 2025 show net assets of -£123k and 15 employees.
Player Research Ltd did not publish its revenue or profit — small companies aren’t required to file a profit & loss account. Its accounts for the year to 31 Dec 2025 showed net assets of −£123k and 15 employees. The company is classified under “market research and public opinion polling” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking is Keywords UK Holdings Limited, a company incorporated in England & Wales, who's registered office is 4th Floor, 110 High Holborn, London, WC1V 6JS.”
Key figures
Revenue not disclosed
Player Research Ltd’s accounts for the year to 31 Dec 2025 contain a balance sheet but no profit & loss account, so its revenue and profit are not public. UK small and micro-entity companies are not required to publish a P&L — this is normal and says nothing about how the business is performing.
We never estimate revenue. Below you’ll find the balance-sheet figures that were filed — useful as indirect signals of momentum, but they are not revenue or profit.
- Employees
- 15
- Net assets
- −£123k
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | No P&L | No P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | — | — |
| Profit (best available) | — | — | — | — |
| Employees (average) | 13 | 14 | 16 | 15 |
| Ratios | ||||
| Profit margin | — | — | — | — |
| Growth (year on year) | ||||
| Headcount growth | — | ▲7.7% | ▲14.3% | ▼6.3% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £20 | £20 | £0 | — |
| Net assets | £388k | £551k | £151k | −£123k |
| Fixed assets | £114k | £109k | £56.8k | £56.4k |
| Current assets | £733k | £720k | £440k | — |
| Debtors | £56.4k | £10.9k | £838 | £0 |
| Source | FullAccounts · bulk data Oct 2024 | FullAccounts · bulk data Oct 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Aug 2026 |
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼182%
- Now −£123k
- Cash at bank
- —
- Now —
- Headcount
- ▼6%
- Now 15
- Deferred income
- —
- Now —
- Fixed assets
- ▼1%
- Now £56.4k
Group structure
Ownership chain
- Houting Topco UK Limitedultimate parent75–100%
- Houting Midco Limited75–100%
- Houting UK Limited75–100%
- Keywords Studios Limited75–100%
- Keywords UK Holdings Limited75–100%
- Player Research Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (19)
- Electric Square LimitedRev. £30.2m · Profit −£563k
- Climax Studios LimitedRev. £30.1m · Profit £5.3m
- D3T LtdRev. £20.7m · Profit −£105k
- The Multiplayer Group LtdRev. £20m · Profit −£3.4m
- Wushu Studios LtdRev. £17.6m · Profit £3.4m
- Studio Gobo LimitedRev. £10.7m · Profit £232k
- Keywords UK LimitedRev. £0 · Profit £1m
- Bright White LimitedFigures not disclosed
- Cord Worldwide LtdLiquidationFigures not disclosed
- Fire Without Smoke LtdFigures not disclosed
- Freeanimal UK LimitedFigures not disclosed
- Indigo Pearl LimitedFigures not disclosed
- Keywords Australia Holdings LimitedFigures not disclosed
- Keywords Ventures LimitedFigures not disclosed
- Laced Music LtdFigures not disclosed
- Laced Publishing LimitedFigures not disclosed
- Maverick Media LimitedFigures not disclosed
- The Trailerfarm LimitedFigures not disclosed
- Waste Creative LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025, from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.