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Company No. 07924059 · Incorporated 25 Jan 2012

Censuswide Limited

Registered name: CENSUSWIDE LIMITED

Part of Afo Topco Limited group

Censuswide Limited made £17.1m revenue and £7m profit in the year to 30 Nov 2025. read from filing text

Censuswide Limited’s revenue grew 4% to £17.1m in the year to 30 Nov 2025, with £7m profit and 66 employees. The company is classified under “market research and public opinion polling” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73200Market research and public opinion polling
Status
Active
Location
London, London
Age
14 yrs · since 2012
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent company is”

Latest accounts · year to 30 Nov 2025

Key figures

Capital-lightOperating leverage
Revenue
£17.1m
Growth ▲4%
Profit
£7m
Growth ▲10.7%
Profit margin
40.8%
Gross 50%
Employees
66
Change ▲1.5%
Profit / employee
£106k
Revenue/employee £259k
Profitable streak
4yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to30 Nov 202230 Nov 202330 Nov 202430 Nov 2025
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£13.6m£14.5m£16.5m£17.1m
Cost of sales£8m£7.2m£8.9m£8.6m
Gross profit£5.6m£7.3m£7.6m£8.6m
Operating profit£4.8m£6.2m£6.9m£7.5m
Profit before tax£4.8m£6.3m£6.9m£7.5m
Profit after tax£3.9m£5.9m£6.3m£7m
Profit (best available)£3.9m£5.9m£6.3m£7m
Staff costs£3.7m£3.3m£4.5m£4.5m
Employees (average)49586566
Ratios
Profit margin28.8%40.7%38.3%40.8%
Gross margin41.1%50.2%46.2%50%
Revenue per employee£278k£251k£253k£259k
Profit per employee£80.1k£102k£97k£106k
Cash conversion−50.9%−19%——
Growth (year on year)
Revenue growth—▲6.8%▲13.2%▲4%
Profit growth—▲50.8%▲6.6%▲10.7%
Headcount growth—▲18.4%▲12.1%▲1.5%
Balance sheet — indirect signals, not revenue
Cash at bank£3.1m£3m£1.7m£1.9m
Net assets£3.9m£9.9m£11.3m£18.3m
Fixed assets£0£0£622£40.7k
Current assets£6.9m£11.8m£13.2m£20.7m
Debtors£3.1m£2m£2.3m£3.3m
Deferred income£858k£729k£950k£1.7m
Cash from operations−£2.5m−£1.2m——
SourceFullAccounts · bulk data Jun 2024FullAccounts · bulk data Jun 2024FullAccounts · bulk data May 2025FullAccounts · bulk data Jun 2026
Derived from the latest filing

How the business works

Profit margin
40.8%
Profit ÷ revenue.
Gross margin
50%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£259k
Revenue ÷ average employees.
Profit per employee
£106k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.2%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
9.7%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
19.4%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲62%
Now £18.3m
Cash at bank
▲13%
Now £1.9m
Headcount
▲2%
Now 66
Deferred income
▲75%
Now £1.7m
Fixed assets
▲6437%
Now £40.7k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Afo Topco Limitedultimate parent75–100%
  2. Afo Midco 1 Limited75–100%
  3. Afo Midco 2 Limited75–100%
  4. Afo Bidco Limited75–100%
  5. The Afo Network Limited75–100%
  6. Censuswide Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (2)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 30 Nov 2025 (profit £7m), from the Companies House accounts bulk data published Jun 2026. Spotted an error? Request a correction.

Updated from Companies House on 13 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.