Censuswide Limited
Registered name: CENSUSWIDE LIMITED
Part of Afo Topco Limited groupCensuswide Limited made £17.1m revenue and £7m profit in the year to 30 Nov 2025. read from filing text
Censuswide Limited’s revenue grew 4% to £17.1m in the year to 30 Nov 2025, with £7m profit and 66 employees. The company is classified under “market research and public opinion polling” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent company is”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Nov 2022 | 30 Nov 2023 | 30 Nov 2024 | 30 Nov 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £13.6m | £14.5m | £16.5m | £17.1m |
| Cost of sales | £8m | £7.2m | £8.9m | £8.6m |
| Gross profit | £5.6m | £7.3m | £7.6m | £8.6m |
| Operating profit | £4.8m | £6.2m | £6.9m | £7.5m |
| Profit before tax | £4.8m | £6.3m | £6.9m | £7.5m |
| Profit after tax | £3.9m | £5.9m | £6.3m | £7m |
| Profit (best available) | £3.9m | £5.9m | £6.3m | £7m |
| Staff costs | £3.7m | £3.3m | £4.5m | £4.5m |
| Employees (average) | 49 | 58 | 65 | 66 |
| Ratios | ||||
| Profit margin | 28.8% | 40.7% | 38.3% | 40.8% |
| Gross margin | 41.1% | 50.2% | 46.2% | 50% |
| Revenue per employee | £278k | £251k | £253k | £259k |
| Profit per employee | £80.1k | £102k | £97k | £106k |
| Cash conversion | −50.9% | −19% | — | — |
| Growth (year on year) | ||||
| Revenue growth | — | ▲6.8% | ▲13.2% | ▲4% |
| Profit growth | — | ▲50.8% | ▲6.6% | ▲10.7% |
| Headcount growth | — | ▲18.4% | ▲12.1% | ▲1.5% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £3.1m | £3m | £1.7m | £1.9m |
| Net assets | £3.9m | £9.9m | £11.3m | £18.3m |
| Fixed assets | £0 | £0 | £622 | £40.7k |
| Current assets | £6.9m | £11.8m | £13.2m | £20.7m |
| Debtors | £3.1m | £2m | £2.3m | £3.3m |
| Deferred income | £858k | £729k | £950k | £1.7m |
| Cash from operations | −£2.5m | −£1.2m | — | — |
| Source | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data May 2025 | FullAccounts · bulk data Jun 2026 |
How the business works
- Profit margin
- 40.8%
- Profit ÷ revenue.
- Gross margin
- 50%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £259k
- Revenue ÷ average employees.
- Profit per employee
- £106k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 9.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 19.4%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲62%
- Now £18.3m
- Cash at bank
- ▲13%
- Now £1.9m
- Headcount
- ▲2%
- Now 66
- Deferred income
- ▲75%
- Now £1.7m
- Fixed assets
- ▲6437%
- Now £40.7k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Afo Topco Limitedultimate parent75–100%
- Afo Midco 1 Limited75–100%
- Afo Midco 2 Limited75–100%
- Afo Bidco Limited75–100%
- The Afo Network Limited75–100%
- Censuswide Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (2)
- Sassy Films LimitedFigures not disclosed
- Throughthei LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 30 Nov 2025 (profit £7m), from the Companies House accounts bulk data published Jun 2026. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.