Itsy SGD Limited
Registered name: ITSY SGD LIMITED
Part of Houting Topco UK Limited groupItsy SGD Limited does not publish its revenue or profit. Its accounts to 31 Dec 2025 show net assets of £803k and 1 employee.
Itsy SGD Limited did not publish its revenue or profit — small companies aren’t required to file a profit & loss account. Its accounts for the year to 31 Dec 2025 showed net assets of £803k and 1 employee. The company is classified under “ready-made interactive leisure and entertainment software development” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 10 yrs · since 2016
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking is Electric Square Limited, which is incorporated in England and Wales and its registered office address is”
Key figures
Revenue not disclosed
Itsy SGD Limited’s accounts for the year to 31 Dec 2025 contain a balance sheet but no profit & loss account, so its revenue and profit are not public. UK small and micro-entity companies are not required to publish a P&L — this is normal and says nothing about how the business is performing.
We never estimate revenue. Below you’ll find the balance-sheet figures that were filed — useful as indirect signals of momentum, but they are not revenue or profit.
- Employees
- 1
- Net assets
- £803k
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | No P&L | No P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | — | — |
| Profit (best available) | — | — | — | — |
| Employees (average) | 0 | 0 | 1 | 1 |
| Ratios | ||||
| Profit margin | — | — | — | — |
| Growth (year on year) | ||||
| Headcount growth | — | — | — | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | £3m | £1.8m | £2.1m | £803k |
| Debtors | £3m | £1.9m | £2.1m | £2.4m |
| Deferred income | £8.3k | £15.7k | £7.7k | £19k |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Aug 2025 | FullAccounts · bulk data Aug 2026 |
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼61%
- Now £803k
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 1
- Deferred income
- ▲145%
- Now £19k
- Fixed assets
- —
- Now —
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Houting Topco UK Limitedultimate parent75–100%
- Houting Midco Limited75–100%
- Houting UK Limited75–100%
- Keywords Studios Limited75–100%
- Keywords UK Holdings Limited75–100%
- Electric Square Limited75–100%
- Itsy SGD Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025, from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.