Wilderness Group Ltd
Registered name: WILDERNESS GROUP LTD
Part of Wilderness Travel Group Ltd groupWilderness Group Ltd made £11.9m revenue and £694k profit in the year to 30 Apr 2025.
Wilderness Group Ltd’s revenue grew 20% to £11.9m in the year to 30 Apr 2025, with £694k profit and 64 employees. The company is classified under “tour operator activities” and is based in Aviemore; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Aviemore, Scotland
- Age
- 26 yrs · since 2000
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2022 | 30 Apr 2023 | 30 Apr 2024 | 30 Apr 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £3m | £8.2m | £9.9m | £11.9m |
| Cost of sales | £2.1m | £5.6m | £6.3m | £7.4m |
| Gross profit | £888k | £2.6m | £3.6m | £4.4m |
| Operating profit | £395k | £534k | £680k | £1.1m |
| Profit before tax | £393k | £508k | £708k | £1.1m |
| Profit after tax | £349k | £596k | £585k | £694k |
| Profit (best available) | £349k | £596k | £585k | £694k |
| Staff costs | £925k | £1.5m | £1.7m | £2.2m |
| Employees (average) | 31 | 48 | 58 | 64 |
| Ratios | ||||
| Profit margin | 11.6% | 7.3% | 5.9% | 5.9% |
| Gross margin | 29.4% | 31.7% | 36.1% | 37.5% |
| Revenue per employee | £97.3k | £170k | £170k | £185k |
| Profit per employee | £11.2k | £12.4k | £10.1k | £10.8k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲170.8% | ▲20.7% | ▲20.2% |
| Profit growth | — | ▲71.1% | ▼1.9% | ▲18.7% |
| Headcount growth | — | ▲54.8% | ▲20.8% | ▲10.3% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £4.5m | £2.8m | £3.6m | £3.6m |
| Net assets | £1.7m | £2.3m | £2.9m | £3.6m |
| Fixed assets | £1.3m | £1.6m | £1.8m | £1.8m |
| Current assets | £5.2m | £5.4m | £7.6m | £9.7m |
| Debtors | £8.2k | £15.4k | £10.5k | £11.7k |
| Deferred income | £4.1m | £3.9m | £5.6m | £6.8m |
| Source | Accounts · bulk data Jan 2024 | Accounts · bulk data Jan 2024 | Accounts · bulk data Nov 2024 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 5.9%
- Profit ÷ revenue.
- Gross margin
- 37.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £185k
- Revenue ÷ average employees.
- Profit per employee
- £10.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 14.8%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 57.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲24%
- Now £3.6m
- Cash at bank
- ▼1%
- Now £3.6m
- Headcount
- ▲10%
- Now 64
- Deferred income
- ▲22%
- Now £6.8m
- Fixed assets
- ▼1%
- Now £1.8m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Wilderness Travel Group Ltdultimate parent75–100%
- Wilderness Travel Group Midco Ltd75–100%
- Wilderness Travel Group Bidco Ltd75–100%
- Wilderness Group Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (3)
- MV Luxury Travel LimitedFigures not disclosed
- Wilderness Scotland LtdFigures not disclosed
- Wilderness Travel LtdRev. — · Profit −£100
Sister companies (2)
- Active Travel Group LtdFigures not disclosed
- Wilderness England LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 30 Apr 2025 (profit £694k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.