Hidden Travel Group Limited
Registered name: HIDDEN TRAVEL GROUP LIMITED
Part of Stone VP (No. 1) Limited groupHidden Travel Group Limited made £13.2m revenue and £864k profit in the year to 30 Sep 2025.
Hidden Travel Group Limited’s revenue grew 2% to £13.2m in the year to 30 Sep 2025, with £864k profit and 28 employees. The company is classified under “tour operator activities” and is based in Worcester; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Worcester, West Midlands
- Age
- 23 yrs · since 2003
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Sep 2022 | 30 Sep 2023 | 30 Sep 2024 | 30 Sep 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £6.4m | £9.9m | £12.9m | £13.2m |
| Cost of sales | £5m | £7.5m | £9.4m | £9.5m |
| Gross profit | £1.5m | £2.4m | £3.5m | £3.7m |
| Operating profit | £226k | £461k | £796k | £1.2m |
| Profit before tax | £87.3k | £330k | £731k | £1.1m |
| Profit after tax | £154k | £473k | £519k | £864k |
| Profit (best available) | £154k | £473k | £519k | £864k |
| Staff costs | — | — | £1.1m | £1.4m |
| Employees (average) | 13 | 20 | 24 | 28 |
| Ratios | ||||
| Profit margin | 2.4% | 4.8% | 4% | 6.5% |
| Gross margin | 23.1% | 24.6% | 27.3% | 28.2% |
| Revenue per employee | £496k | £496k | £538k | £472k |
| Profit per employee | £11.8k | £23.7k | £21.6k | £30.8k |
| Cash conversion | 595.9% | 270.2% | 107.8% | 65.7% |
| Growth (year on year) | ||||
| Revenue growth | — | ▲53.9% | ▲30.2% | ▲2.3% |
| Profit growth | — | ▲207.5% | ▲9.6% | ▲66.3% |
| Headcount growth | — | ▲53.8% | ▲20% | ▲16.7% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £1.5m | £2.3m | £3m | £3.4m |
| Net assets | −£899k | −£425k | £93.8k | £957k |
| Fixed assets | £299k | £336k | £312k | £428k |
| Current assets | £3.3m | £4.7m | £5.2m | £6.2m |
| Debtors | £1.8m | £2.3m | £2.3m | £2.8m |
| Deferred income | £2.1m | £3.1m | £3.5m | £4.1m |
| Cash from operations | £1.3m | £1.2m | £858k | £761k |
| Source | Accounts · bulk data Jan 2024 | Accounts · bulk data Jan 2024 | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data May 2026 |
How the business works
- Profit margin
- 6.5%
- Profit ÷ revenue.
- Gross margin
- 28.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £472k
- Revenue ÷ average employees.
- Profit per employee
- £30.8k
- Profit ÷ average employees.
- Cash conversion
- 65.7%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 3.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 31.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 21.5%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲921%
- Now £957k
- Cash at bank
- ▲14%
- Now £3.4m
- Headcount
- ▲17%
- Now 28
- Deferred income
- ▲18%
- Now £4.1m
- Fixed assets
- ▲37%
- Now £428k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Stone VP (No. 1) Limitedultimate parent75–100%
- Stone Venture Partners Limited75–100%
- Hidden Travel Holdings Limited75–100%
- Hidden Travel Group Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (5)
- Hidden Travel (Flights) LimitedFigures not disclosed
- Hidden Travel One LimitedFigures not disclosed
- Hidden Travel Three LimitedFigures not disclosed
- Hidden Travel Two LimitedFigures not disclosed
- Solos Holidays LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Steppes Travel LtdGloucestershire · Tour operator activities
- Revenue
- £13m
- Profit
- £580k
- Staff
- 28
- Ibt Travel LimitedPrestwick · Tour operator activities
- Revenue
- £12.9m
- Profit
- £1.1m
- Staff
- 24
- Leger Shearings Group LimitedRotherham · Tour operator activities
- Revenue
- £13.6m
- Profit
- £2.3m
- Staff
- 180
- Llama Travel LimitedTour operator activities
- Revenue
- £13.8m
- Profit
- £2m
- Staff
- 17
- Exclusive GP LimitedBristol · Tour operator activities
- Revenue
- £13.9m
- Profit
- £1.7m
- Staff
- 46
- Wilderness Group LtdAviemore · Tour operator activities
- Revenue
- £11.9m
- Profit
- £694k
- Staff
- 64
Sources
Latest figures from FullAccounts for the year to 30 Sep 2025 (profit £864k), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.