How much does Museum Selection Limited make?

Museum Selection Limited reported revenue of £19m and a loss of £168k in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Museum Selection Limited have?

Museum Selection Limited reported an average of 25 employees in the year to 31 Mar 2025.

Is Museum Selection Limited profitable?

No — Museum Selection Limited reported a loss of £168k in the year to 31 Mar 2025.

Company No. 04800487 · Incorporated 16 Jun 2003

Museum Selection Limited

Registered name: MUSEUM SELECTION LIMITED

Part of Aurora Holdco Limited group

Museum Selection Limited made £19m revenue and a £168k loss in the year to 31 Mar 2025. read from filing text

Museum Selection Limited’s revenue was £19m in the year to 31 Mar 2025, with a loss of £168k and 25 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Oxford; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: Oxford, South East
Age: 23 yrs · since 2003
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is a subsidiary undertaking of”

Latest accounts · year to 31 Mar 2025

Key figures

Capital-light

Revenue

£19m

Growth —

Profit

−£168k

Growth —

Profit margin

−0.9%

Gross 12.9%

Employees

Change —

Profit / employee

−£6.7k

Revenue/employee £762k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£23m	£16.6m	£19m
Cost of sales	£21.9m	£14.7m	£16.6m
Gross profit	£1.1m	£1.9m	£2.5m
Operating profit	−£1.6m	−£4.5k	−£224k
Profit before tax	−£1.6m	−£4.4k	−£175k
Profit after tax	−£1.4m	−£838	−£168k
Profit (best available)	−£1.4m	−£838	−£168k
Staff costs	£1.3m	£1.6m	£1.8m
Employees (average)	33	31	25
Ratios
Profit margin	−5.9%	0%	−0.9%
Gross margin	4.6%	11.3%	12.9%
Revenue per employee	£697k	£534k	£762k
Profit per employee	−£41.4k	−£27	−£6.7k
Growth (year on year)
Revenue growth	—	▼28%	—
Headcount growth	—	▼6.1%	—
Balance sheet — indirect signals, not revenue
Cash at bank	£3.6m	£3.5m	£702k
Net assets	£3.7m	£3.7m	£3.5m
Fixed assets	£69.2k	£39.4k	£18k
Current assets	£7.2m	£5.7m	£6.7m
Debtors	−£10.2k	£87.8k	£45k
Deferred income	£1.1m	£187k	£265k
Cash from operations	£2.4m	£26k	—
Source	FullAccounts · bulk data Jun 2024	FullAccounts · bulk data Jun 2024	FullAccounts · bulk data Nov 2025

Derived from the latest filing

How the business works

Profit margin: −0.9%; Profit ÷ revenue.
Gross margin: 12.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £762k; Revenue ÷ average employees.
Profit per employee: −£6.7k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.2%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now £3.5m
Cash at bank: —; Now £702k
Headcount: —; Now 25
Deferred income: —; Now £265k
Fixed assets: —; Now £18k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Aurora Holdco Limitedultimate parent75–100%
Aurora Topco 2 Limited75–100%
Aurora Bidco 2 Limited75–100%
Wourth Group Limited75–100%
Museum Selection Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Pia Jewellery Direct LimitedFigures not disclosed

Sister companies (4)

Hotter Shoes LimitedRev. £53m · Profit £3.2m
Woolovers LimitedRev. £35.9m · Profit £1.5m
Chester Berry LimitedRev. — · Profit −£96k
Pure Collection Cashmere LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£168k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.