How much does Cards Direct Retail Limited make?

Cards Direct Retail Limited reported revenue of £20.1m and £687k profit in the year to 31 Jul 2024, according to its accounts filed at Companies House.

How many employees does Cards Direct Retail Limited have?

Cards Direct Retail Limited reported an average of 465 employees in the year to 31 Jul 2024.

Is Cards Direct Retail Limited profitable?

Yes — Cards Direct Retail Limited reported a profit of £687k in the year to 31 Jul 2024.

Company No. 08113467 · Incorporated 20 Jun 2012

Cards Direct Retail Limited

Registered name: CARDS DIRECT RETAIL LIMITED

Cards Direct Retail Limited made £20.1m revenue and £687k profit in the year to 31 Jul 2024.

Cards Direct Retail Limited’s revenue grew 36% to £20.1m in the year to 31 Jul 2024, with £687k profit and 465 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Hemel Hempstead; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: Hemel Hempstead, South East
Age: 14 yrs · since 2012
Type: Private Limited Company

Latest accounts · year to 31 Jul 2024

Key figures

IndependentOperating leverageCash flow filed

Revenue

£20.1m

Growth ▲36.3%

Profit

£687k

Growth ▲50.1%

Profit margin

3.4%

Gross 65.4%

Employees

465

Change ▲37.2%

Profit / employee

£1.5k

Revenue/employee £43.2k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jul 2022	31 Jul 2023	31 Jul 2024
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£11.9m	£14.7m	£20.1m
Cost of sales	£4.2m	£5m	£7m
Gross profit	£7.7m	£9.8m	£13.1m
Operating profit	£938k	£703k	£649k
Profit before tax	£923k	£696k	£687k
Profit after tax	£696k	£458k	£687k
Profit (best available)	£696k	£458k	£687k
Staff costs	£2.8m	£3.7m	£5.2m
Employees (average)	283	339	465
Ratios
Profit margin	5.9%	3.1%	3.4%
Gross margin	64.7%	66.4%	65.4%
Revenue per employee	£41.9k	£43.5k	£43.2k
Profit per employee	£2.5k	£1.4k	£1.5k
Cash conversion	−106.3%	−151.6%	−237.3%
Growth (year on year)
Revenue growth	—	▲24.3%	▲36.3%
Profit growth	—	▼34.2%	▲50.1%
Headcount growth	—	▲19.8%	▲37.2%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£1.8m	£1.2m
Net assets	£1.6m	£2.1m	£2.8m
Fixed assets	£998k	£1.6m	£3m
Current assets	£4.6m	£4.7m	£4.8m
Debtors	£861k	£879k	£1.2m
Deferred income	£1.1m	£1.3m	£1.6m
Cash from operations	−£997k	−£1.1m	−£1.5m
Source	FullAccounts · bulk data Apr 2024	FullAccounts · bulk data Apr 2024	FullAccounts · bulk data Apr 2025

Derived from the latest filing

How the business works

Profit margin: 3.4%; Profit ÷ revenue.
Gross margin: 65.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £43.2k; Revenue ÷ average employees.
Profit per employee: £1.5k; Profit ÷ average employees.
Cash conversion: −237.3%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 15.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 7.7%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 5.8%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲32%; Now £2.8m
Cash at bank: ▼36%; Now £1.2m
Headcount: ▲37%; Now 465
Deferred income: ▲20%; Now £1.6m
Fixed assets: ▲87%; Now £3m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Jul 2024 (profit £687k), from the Companies House accounts bulk data published Apr 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.