Wool Warehouse Direct Limited
Registered name: WOOL WAREHOUSE DIRECT LIMITED
Part of Wool Warehouse Group Limited groupWool Warehouse Direct Limited made £19.9m revenue and £1.9m profit in the year to 31 May 2025. read from filing text
Wool Warehouse Direct Limited’s revenue grew 8% to £19.9m in the year to 31 May 2025, with £1.9m profit and 94 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Leamington Spa; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Leamington Spa, West Midlands
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Following the successful Group Reconstruction the ultimate controlling parties are Mr A. Smith and Mrs H. Smith by virtue of their majority shareholding in Wool Warehouse Group Limited.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 May 2022 | 31 May 2023 | 31 May 2024 | 31 May 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £16.4m | £16.6m | £18.4m | £19.9m |
| Cost of sales | £11.2m | £10.9m | £11.6m | £12.4m |
| Gross profit | — | £5.8m | £6.8m | £7.5m |
| Operating profit | £1.8m | £2.2m | £2.7m | £2.4m |
| Profit before tax | £1.8m | £2.3m | £2.9m | £2.6m |
| Profit after tax | £1.5m | £1.8m | £2.2m | £1.9m |
| Profit (best available) | £1.5m | £1.8m | £2.2m | £1.9m |
| Staff costs | £1.8m | £1.9m | £2.2m | £3.1m |
| Employees (average) | 86 | 81 | 87 | 94 |
| Ratios | ||||
| Profit margin | 8.8% | 10.7% | 11.8% | 9.7% |
| Gross margin | — | 34.6% | 37% | 37.7% |
| Revenue per employee | £191k | £205k | £212k | £211k |
| Profit per employee | £16.9k | £22k | £25k | £20.5k |
| Cash conversion | −88.2% | −112.9% | −61.5% | — |
| Growth (year on year) | ||||
| Revenue growth | — | ▲1.1% | ▲10.7% | ▲7.9% |
| Profit growth | — | ▲22.7% | ▲22% | ▼11.3% |
| Headcount growth | — | ▼5.8% | ▲7.4% | ▲8.1% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2.5m | £4.2m | £5.9m | £7.4m |
| Net assets | £6.3m | £7.9m | £9.9m | £11.6m |
| Fixed assets | £391k | £578k | £579k | £551k |
| Current assets | £6.9m | £8.7m | £10.7m | £12.8m |
| Debtors | £50.8k | £152k | £114k | £168k |
| Deferred income | £38.2k | £93.1k | £54.9k | £65.7k |
| Cash from operations | −£1.6m | −£2.5m | −£1.7m | — |
| Source | Accounts · bulk data Feb 2024 | Accounts · bulk data Feb 2024 | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data Feb 2026 |
How the business works
- Profit margin
- 9.7%
- Profit ÷ revenue.
- Gross margin
- 37.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £211k
- Revenue ÷ average employees.
- Profit per employee
- £20.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 2.8%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲18%
- Now £11.6m
- Cash at bank
- ▲25%
- Now £7.4m
- Headcount
- ▲8%
- Now 94
- Deferred income
- ▲20%
- Now £65.7k
- Fixed assets
- ▼5%
- Now £551k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Wool Warehouse Group Limitedultimate parent75–100%
- Wool Warehouse Direct Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Cards Direct Retail LimitedHemel Hempstead · Retail sale via mail order houses or via Internet
- Revenue
- £20.1m
- Profit
- £687k
- Staff
- 465
- Rapid Racking LimitedCirencester · Retail sale via mail order houses or via Internet
- Revenue
- £20.5m
- Profit
- £274k
- Staff
- 56
- Accu LimitedHuddersfield · Retail sale via mail order houses or via Internet
- Revenue
- £19.1m
- Profit
- £1.6m
- Staff
- 128
- The Garden and Home Trading Company LimitedPreston · Retail sale via mail order houses or via Internet
- Revenue
- £20.8m
- Profit
- £1.5m
- Staff
- 37
- Timetolearn Group LimitedLondon · Retail sale via mail order houses or via Internet
- Revenue
- £20.9m
- Profit
- £3m
- Staff
- 83
- Wolfson Brands (UK) LimitedGlasgow · Retail sale via mail order houses or via Internet
- Revenue
- £21.3m
- Profit
- £214k
- Staff
- 48
Sources
Latest figures from FullAccounts for the year to 31 May 2025 (profit £1.9m), from the Companies House accounts bulk data published Feb 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.