Pia Jewellery Direct Limited
Registered name: PIA JEWELLERY DIRECT LIMITED
Part of Aurora Holdco Limited groupPia Jewellery Direct Limited does not publish its revenue or profit. Its accounts to 31 Mar 2025 show net assets of £1.4m and 6 employees.
Pia Jewellery Direct Limited did not publish its revenue or profit — small companies aren’t required to file a profit & loss account. Its accounts for the year to 31 Mar 2025 showed net assets of £1.4m and 6 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Oxford; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Oxford, South East
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “At the reporting date the company was a subsidiary undertaking of”
Key figures
Revenue not disclosed
Pia Jewellery Direct Limited’s accounts for the year to 31 Mar 2025 contain a balance sheet but no profit & loss account, so its revenue and profit are not public. UK small and micro-entity companies are not required to publish a P&L — this is normal and says nothing about how the business is performing.
We never estimate revenue. Below you’ll find the balance-sheet figures that were filed — useful as indirect signals of momentum, but they are not revenue or profit.
- Employees
- 6
- Net assets
- £1.4m
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Mar 2025 |
|---|---|---|---|
| Disclosure | No P&L | No P&L | No P&L |
| Profit & loss | |||
| Revenue (turnover) | — | — | — |
| Profit (best available) | — | — | — |
| Employees (average) | 5 | 5 | 6 |
| Ratios | |||
| Profit margin | — | — | — |
| Growth (year on year) | |||
| Headcount growth | — | 0% | — |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £1.3m | £1.5m | £541k |
| Net assets | £1m | £1.2m | £1.4m |
| Fixed assets | £12.7k | £7.7k | £3k |
| Current assets | £1.9m | £2m | £2.1m |
| Debtors | £2.1k | £2.7k | £3k |
| Deferred income | — | £154k | £68k |
| Source | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Nov 2025 |
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £1.4m
- Cash at bank
- —
- Now £541k
- Headcount
- —
- Now 6
- Deferred income
- —
- Now £68k
- Fixed assets
- —
- Now £3k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Aurora Holdco Limitedultimate parent75–100%
- Aurora Topco 2 Limited75–100%
- Aurora Bidco 2 Limited75–100%
- Wourth Group Limited75–100%
- Museum Selection Limited75–100%
- Pia Jewellery Direct Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025, from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.