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Company No. 10228908 · Incorporated 13 Jun 2016

Liftoff Mobile Ltd.

Registered name: LIFTOFF MOBILE LTD.

Liftoff Mobile Ltd. made £19.8m revenue and £10.1k profit in the year to 31 Dec 2024.

Liftoff Mobile Ltd.’s revenue grew 6% to £19.8m in the year to 31 Dec 2024, with £10.1k profit and 116 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
10 yrs · since 2016
Type
Private Limited Company
Latest accounts · year to 31 Dec 2024

Key figures

IndependentCapital-lightDoing more with less
Revenue
£19.8m
Growth ▲5.5%
Profit
£10.1k
Growth ▼98.9%
Profit margin
0.1%
 
Employees
116
Change ▼8.7%
Profit / employee
£87
Revenue/employee £171k
Profitable streak
2yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202331 Dec 2024
DisclosureFull P&LFull P&L
Profit & loss
Revenue (turnover)£18.8m£19.8m
Operating profit£949k£306k
Profit before tax£949k£306k
Profit after tax£885k£10.1k
Profit (best available)£885k£10.1k
Staff costs£12.3m£13.3m
Employees (average)127116
Ratios
Profit margin4.7%0.1%
Revenue per employee£148k£171k
Profit per employee£7k£87
Growth (year on year)
Revenue growth—▲5.5%
Profit growth—▼98.9%
Headcount growth—▼8.7%
Balance sheet — indirect signals, not revenue
Cash at bank£675k£2m
Net assets£6.3m£7.2m
Fixed assets£114k£135k
Current assets£11.2m£13.4m
Debtors£10.5m£11.4m
SourceFullAccounts · bulk data Dec 2025FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
0.1%
Profit ÷ revenue.
Gross margin
—
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£171k
Revenue ÷ average employees.
Profit per employee
£87
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.7%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
57.6%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲14%
Now £7.2m
Cash at bank
▲192%
Now £2m
Headcount
▼9%
Now 116
Deferred income
—
Now —
Fixed assets
▲18%
Now £135k
Same industry, similar size

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Sources

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £10.1k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.