Demo TV Limited
Registered name: DEMO TV LIMITED
Part of DTV Trustees Limited groupDemo TV Limited made £19.1m revenue and £502k profit in the year to 30 Sep 2025.
Demo TV Limited’s revenue grew 13% to £19.1m in the year to 30 Sep 2025, with £502k profit and 147 employees. The company is classified under “advertising agencies” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 22 yrs · since 2004
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Sep 2022 | 30 Sep 2023 | 30 Sep 2024 | 30 Sep 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £22.5m | £18.4m | £16.9m | £19.1m |
| Cost of sales | £14.9m | £11.7m | £10.6m | £12.3m |
| Gross profit | £7.6m | £6.8m | £6.3m | £6.8m |
| Operating profit | £1.1m | −£293k | −£178k | £638k |
| Profit before tax | £1.1m | −£281k | −£126k | £638k |
| Profit after tax | £383k | £506k | −£162k | £502k |
| Profit (best available) | £383k | £506k | −£162k | £502k |
| Staff costs | £6.2m | £6.6m | — | — |
| Employees (average) | 201 | 206 | 150 | 147 |
| Ratios | ||||
| Profit margin | 1.7% | 2.7% | −1% | 2.6% |
| Gross margin | 33.7% | 36.7% | 37.2% | 35.6% |
| Revenue per employee | £112k | £89.5k | £113k | £130k |
| Profit per employee | £1.9k | £2.5k | −£1.1k | £3.4k |
| Cash conversion | 116.6% | — | — | — |
| Growth (year on year) | ||||
| Revenue growth | — | ▼18.1% | ▼8.3% | ▲12.8% |
| Profit growth | — | ▲32% | ▼132% | — |
| Headcount growth | — | ▲2.5% | ▼27.2% | ▼2% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £753k | £318k | — | — |
| Net assets | £1.2m | £453k | — | — |
| Fixed assets | £77.8k | £48.4k | — | — |
| Current assets | £2.7m | £2.2m | — | — |
| Debtors | £700k | £711k | — | — |
| Deferred income | £218k | £261k | — | — |
| Cash from operations | £1.2m | −£762k | — | — |
| Source | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2024 | Accounts · bulk data May 2026 | Accounts · bulk data May 2026 |
How the business works
- Profit margin
- 2.6%
- Profit ÷ revenue.
- Gross margin
- 35.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £130k
- Revenue ÷ average employees.
- Profit per employee
- £3.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼2%
- Now 147
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- DTV Trustees Limitedultimate parent75–100%
- Demo TV Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Sanctuary Media Group UK LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 30 Sep 2025 (profit £502k), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.