Brand Partnership Group Limited
Registered name: BRAND PARTNERSHIP GROUP LIMITED
Brand Partnership Group Limited made £39.4m revenue and a £44.9k loss in the year to 31 Dec 2025.
Brand Partnership Group Limited’s revenue grew 24% to £39.4m in the year to 31 Dec 2025, with a loss of £44.9k and 7 employees. The company is classified under “advertising agencies” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 10 yrs · since 2016
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | £26m | £29.7m | £28.8m | £31.8m | £39.4m |
| Cost of sales | £20.1m | £23.4m | £23m | £25.8m | £32m |
| Gross profit | £5.9m | £6.2m | £5.7m | £6m | £7.4m |
| Operating profit | £2m | £1.7m | £986k | £670k | £1.9m |
| Profit before tax | £1.9m | £1.5m | £938k | £932k | £1.9m |
| Profit after tax | £1.4m | £1.1m | £54.7k | £6.2m | −£44.9k |
| Profit (best available) | £1.4m | £1.1m | £54.7k | £6.2m | −£44.9k |
| Staff costs | — | — | £716k | £627k | £313k |
| Employees (average) | 470 | 485 | 369 | 8 | 7 |
| Ratios | |||||
| Profit margin | 5.5% | 3.6% | 0.2% | 19.5% | −0.1% |
| Gross margin | 22.7% | 20.9% | 19.9% | 18.8% | 18.9% |
| Revenue per employee | £55.3k | £61.1k | £77.9k | £4m | £5.6m |
| Profit per employee | £3.1k | £2.2k | £148 | £775k | −£6.4k |
| Cash conversion | — | — | −43.5% | −16.2% | −149% |
| Growth (year on year) | |||||
| Revenue growth | — | ▲14.2% | ▼3% | ▲10.5% | ▲24% |
| Profit growth | — | ▼25.2% | ▼94.9% | ▲11229% | ▼100.7% |
| Headcount growth | — | ▲3.2% | ▼23.9% | ▼97.8% | ▼12.5% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £195k | £19.9k | £11.3k | £2.3k | £10k |
| Net assets | £7.3m | £7.3m | £7.2m | £13.3m | £12m |
| Fixed assets | £13.5m | £13.6m | £13.8m | £13.8m | £17.1m |
| Current assets | £246k | £93.4k | £343k | £773k | £386k |
| Debtors | £0 | £0 | £0 | £0 | £0 |
| Deferred income | £0 | £7.9k | £19.1k | — | — |
| Cash from operations | — | — | −£428k | −£108k | −£2.8m |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | Accounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −0.1%
- Profit ÷ revenue.
- Gross margin
- 18.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £5.6m
- Revenue ÷ average employees.
- Profit per employee
- −£6.4k
- Profit ÷ average employees.
- Cash conversion
- −149%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 43.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼9%
- Now £12m
- Cash at bank
- ▲335%
- Now £10k
- Headcount
- ▼13%
- Now 7
- Deferred income
- —
- Now —
- Fixed assets
- ▲24%
- Now £17.1m
Group structure
Subsidiaries (8)
- Blue Square Marketing LimitedRev. £37.6m · Profit £1.7m
- Bridge Strategy & Analytics LtdFigures not disclosed
- BX Ventures LimitedRev. — · Profit £78.4k
- Creative Monster LimitedFigures not disclosed
- Engage Pulse LtdFigures not disclosed
- Kru Live LimitedFigures not disclosed
- Monster Holdings LtdRev. — · Profit −£95.8k
- Space Retail Group LtdFigures not disclosed
Minority corporate shareholders
- Hiland Ventures Limited 25–50%
- Nject Investments Limited 25–50%
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£44.9k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.