How much does Blue Square Marketing Limited make?

Blue Square Marketing Limited reported revenue of £37.6m and £1.7m profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Blue Square Marketing Limited have?

Blue Square Marketing Limited reported an average of 458 employees in the year to 31 Dec 2025.

Is Blue Square Marketing Limited profitable?

Yes — Blue Square Marketing Limited reported a profit of £1.7m in the year to 31 Dec 2025.

Company No. 06797461 · Incorporated 21 Jan 2009

Blue Square Marketing Limited

Registered name: BLUE SQUARE MARKETING LIMITED

Part of Brand Partnership Group Limited group

Blue Square Marketing Limited made £37.6m revenue and £1.7m profit in the year to 31 Dec 2025.

Blue Square Marketing Limited’s revenue grew 18% to £37.6m in the year to 31 Dec 2025, with £1.7m profit and 458 employees. The company is classified under “advertising agencies” and is based in London; we hold 5 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies

Status: Active
Location: London, London
Age: 17 yrs · since 2009
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Brand Partnership Group Ltd”

Latest accounts · year to 31 Dec 2025

Key figures

Capital-lightCash flow filed

Revenue

£37.6m

Growth ▲18.4%

Profit

£1.7m

Growth —

Profit margin

4.5%

Gross 17.3%

Employees

458

Change ▲1.6%

Profit / employee

£3.7k

Revenue/employee £82.1k

Profitable streak

1yr

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

5 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2021	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£25.4m	£29.4m	£28.7m	£31.8m	£37.6m
Cost of sales	£20.4m	£23.8m	£23.2m	£26m	£31.1m
Gross profit	£5.1m	£5.6m	£5.5m	£5.8m	£6.5m
Operating profit	£2.1m	£1.9m	£1.6m	£1.2m	£2.1m
Profit before tax	£2m	£1.6m	£1.3m	−£4.7m	£2.3m
Profit after tax	£1.6m	£1.3m	£944k	−£5.1m	£1.7m
Profit (best available)	£1.6m	£1.3m	£944k	−£5.1m	£1.7m
Staff costs	—	—	£17.7m	£19.6m	£21.9m
Employees (average)	462	469	357	451	458
Ratios
Profit margin	6.2%	4.4%	3.3%	−16.1%	4.5%
Gross margin	19.9%	18.9%	19.1%	18.2%	17.3%
Revenue per employee	£55k	£62.6k	£80.4k	£70.4k	£82.1k
Profit per employee	£3.4k	£2.8k	£2.6k	−£11.3k	£3.7k
Cash conversion	−18.6%	−107.5%	−62.9%	−270.8%	65.8%
Growth (year on year)
Revenue growth	—	▲15.5%	▼2.2%	▲10.7%	▲18.4%
Profit growth	—	▼18.3%	▼27.1%	▼641%	—
Headcount growth	—	▲1.5%	▼23.9%	▲26.3%	▲1.6%
Balance sheet — indirect signals, not revenue
Cash at bank	£3m	£3.4m	£2.2m	£4.2m	£2.7m
Net assets	£7m	£8.2m	£9.1m	£4m	£5.7m
Fixed assets	£2.4m	£3.4m	£4.7m	£550k	£211k
Current assets	£14m	£14.3m	£12.8m	£8.2m	£10.5m
Debtors	£2.4m	£2.1m	£1.3m	£1.1m	£1.5m
Deferred income	£1.7m	£1.6m	£1.1m	—	—
Cash from operations	−£398k	−£2m	−£1m	−£3.3m	£1.4m
Source	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: 4.5%; Profit ÷ revenue.
Gross margin: 17.3%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £82.1k; Revenue ÷ average employees.
Profit per employee: £3.7k; Profit ÷ average employees.
Cash conversion: 65.8%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.6%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 3.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲42%; Now £5.7m
Cash at bank: ▼36%; Now £2.7m
Headcount: ▲2%; Now 458
Deferred income: —; Now —
Fixed assets: ▼62%; Now £211k

Corporate ownership

Group structure

Ownership chain

Brand Partnership Group Limitedultimate parent75–100%
Blue Square Marketing Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (7)

Bridge Strategy & Analytics LtdFigures not disclosed
BX Ventures LimitedRev. — · Profit £78.4k
Creative Monster LimitedFigures not disclosed
Engage Pulse LtdFigures not disclosed
Kru Live LimitedFigures not disclosed
Monster Holdings LtdRev. — · Profit −£95.8k
Space Retail Group LtdFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £1.7m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Updated from Companies House on 13 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.