Generation Media Limited
Registered name: GENERATION MEDIA LIMITED
Part of Gme Trustees Limited groupGeneration Media Limited made £38.5m revenue and £522k profit in the year to 31 Mar 2025. read from filing text
Generation Media Limited’s revenue fell 25% to £38.5m in the year to 31 Mar 2025, with £522k profit and 52 employees. The company is classified under “advertising agencies” and is based in Henley-on-Thames; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Henley-on-Thames, South East
- Age
- 24 yrs · since 2001
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate and ultimate parent undertaking is Generation Media Enterprises Limited, a company incorporated in England & Wales, with its registered office at Century House, Wargrave Road, Henley-On-”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £46.9m | £49m | £51.1m | £38.5m |
| Cost of sales | £40.3m | £41.3m | £43.8m | £32.3m |
| Gross profit | £6.6m | £7.7m | £7.3m | £6.2m |
| Operating profit | £1.5m | £2.2m | £428k | £677k |
| Profit before tax | £1.5m | £2.1m | £424k | £729k |
| Profit after tax | £1.1m | £2m | £266k | £522k |
| Profit (best available) | £1.1m | £2m | £266k | £522k |
| Staff costs | £2.7m | £2.6m | £3.7m | £3.5m |
| Employees (average) | 39 | 44 | 50 | 52 |
| Ratios | ||||
| Profit margin | 2.4% | 4% | 0.5% | 1.4% |
| Gross margin | 14% | 15.7% | 14.3% | 16% |
| Revenue per employee | £1.2m | £1.1m | £1m | £740k |
| Profit per employee | £29.2k | £45k | £5.3k | £10k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲4.4% | ▲4.4% | ▼24.7% |
| Profit growth | — | ▲74% | ▼86.6% | ▲96.2% |
| Headcount growth | — | ▲12.8% | ▲13.6% | ▲4% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £9.8m | £12.2m | £7.5m | £4.3m |
| Net assets | £9.6m | £11.2m | £3.3m | £3.9m |
| Fixed assets | £290k | £257k | £214k | £137k |
| Current assets | £14.1m | £18m | £11.9m | £8.2m |
| Debtors | £2.3m | £2.3m | £3.1m | £2.6m |
| Deferred income | £692k | £2.2m | £1.8m | £1.4m |
| Source | Accounts · bulk data Mar 2024 | Accounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 1.4%
- Profit ÷ revenue.
- Gross margin
- 16%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £740k
- Revenue ÷ average employees.
- Profit per employee
- £10k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 3.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 6.7%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲16%
- Now £3.9m
- Cash at bank
- ▼43%
- Now £4.3m
- Headcount
- ▲4%
- Now 52
- Deferred income
- ▼20%
- Now £1.4m
- Fixed assets
- ▼36%
- Now £137k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Gme Trustees Limitedultimate parent50–75%
- Generation Media Enterprises Limited75–100%
- Generation Media Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Portal Studio LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £522k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.