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Company No. 04342267 · Incorporated 18 Dec 2001

Generation Media Limited

Registered name: GENERATION MEDIA LIMITED

Part of Gme Trustees Limited group

Generation Media Limited made £38.5m revenue and £522k profit in the year to 31 Mar 2025. read from filing text

Generation Media Limited’s revenue fell 25% to £38.5m in the year to 31 Mar 2025, with £522k profit and 52 employees. The company is classified under “advertising agencies” and is based in Henley-on-Thames; we hold 4 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
Henley-on-Thames, South East
Age
24 yrs · since 2001
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate and ultimate parent undertaking is Generation Media Enterprises Limited, a company incorporated in England & Wales, with its registered office at Century House, Wargrave Road, Henley-On-”

Latest accounts · year to 31 Mar 2025

Key figures

Capital-light
Revenue
£38.5m
Growth ▼24.7%
Profit
£522k
Growth ▲96.2%
Profit margin
1.4%
Gross 16%
Employees
52
Change ▲4%
Profit / employee
£10k
Revenue/employee £740k
Profitable streak
4yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Mar 202231 Mar 202331 Mar 202431 Mar 2025
DisclosureFull P&LFull P&LFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£46.9m£49m£51.1m£38.5m
Cost of sales£40.3m£41.3m£43.8m£32.3m
Gross profit£6.6m£7.7m£7.3m£6.2m
Operating profit£1.5m£2.2m£428k£677k
Profit before tax£1.5m£2.1m£424k£729k
Profit after tax£1.1m£2m£266k£522k
Profit (best available)£1.1m£2m£266k£522k
Staff costs£2.7m£2.6m£3.7m£3.5m
Employees (average)39445052
Ratios
Profit margin2.4%4%0.5%1.4%
Gross margin14%15.7%14.3%16%
Revenue per employee£1.2m£1.1m£1m£740k
Profit per employee£29.2k£45k£5.3k£10k
Growth (year on year)
Revenue growth—▲4.4%▲4.4%▼24.7%
Profit growth—▲74%▼86.6%▲96.2%
Headcount growth—▲12.8%▲13.6%▲4%
Balance sheet — indirect signals, not revenue
Cash at bank£9.8m£12.2m£7.5m£4.3m
Net assets£9.6m£11.2m£3.3m£3.9m
Fixed assets£290k£257k£214k£137k
Current assets£14.1m£18m£11.9m£8.2m
Debtors£2.3m£2.3m£3.1m£2.6m
Deferred income£692k£2.2m£1.8m£1.4m
SourceAccounts · bulk data Mar 2024Accounts · bulk data Mar 2024FullAccounts · bulk data Mar 2025FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
1.4%
Profit ÷ revenue.
Gross margin
16%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£740k
Revenue ÷ average employees.
Profit per employee
£10k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.4%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
3.7%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
6.7%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲16%
Now £3.9m
Cash at bank
▼43%
Now £4.3m
Headcount
▲4%
Now 52
Deferred income
▼20%
Now £1.4m
Fixed assets
▼36%
Now £137k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Gme Trustees Limitedultimate parent50–75%
  2. Generation Media Enterprises Limited75–100%
  3. Generation Media Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £522k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.