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Company No. 09619888 · Incorporated 2 Jun 2015

Mermaid (Brands) Limited

Registered name: MERMAID (BRANDS) LIMITED

Part of Orix Corporation group

Mermaid (Brands) Limited made £49k revenue and a £8.1k loss in the year to 30 Dec 2023.

Mermaid (Brands) Limited’s revenue was £49k in the year to 30 Dec 2023, with a loss of £8.1k and 0 employees. The company is classified under “other business support service activities” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.
Status
Active
Location
London, London
Age
11 yrs · since 2015
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 30 Dec 2023

Key figures

Small teamCapital-light
Revenue
£49k
Growth —
Profit
−£8.1k
Growth —
Profit margin
−16.6%
Gross 100%
Employees
0
Change —
Profit / employee
—
 
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to28 Dec 202330 Dec 2023
DisclosureFull P&LFull P&L
Profit & loss
Revenue (turnover)£49k£49k
Cost of sales—£0
Gross profit£49k£49k
Operating profit−£8.1k−£8.1k
Profit before tax−£8.1k—
Profit after tax−£8.1k−£8.1k
Profit (best available)−£8.1k−£8.1k
Employees (average)—0
Ratios
Profit margin−16.6%−16.6%
Gross margin100%100%
Balance sheet — indirect signals, not revenue
Cash at bank—£64
Net assets—−£12.9m
Fixed assets—£1
Current assets—£662k
Debtors—£6.6k
Deferred income—£5.8k
SourceAccounts · bulk data Oct 2025FullAccounts · bulk data Sep 2024
Derived from the latest filing

How the business works

Profit margin
−16.6%
Profit ÷ revenue.
Gross margin
100%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
—
Revenue ÷ average employees.
Profit per employee
—
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
11.7%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
13.5%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now −£12.9m
Cash at bank
—
Now £64
Headcount
—
Now 0
Deferred income
—
Now £5.8k
Fixed assets
—
Now £1

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Orix Corporation (registered outside the UK register)ultimate parent50–75%
  2. Hilco London Limited75–100%
  3. Hilco Capital Limited75–100%
  4. Mermaid (Brands) Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (95)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Dec 2023 (profit −£8.1k), from the Companies House accounts bulk data published Sep 2024. Spotted an error? Request a correction.

Updated from Companies House on 16 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.