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Company No. 09343796 · Incorporated 8 Dec 2014

Goat Solutions Ltd

Registered name: GOAT SOLUTIONS LTD

Part of Wpp Plc group

Goat Solutions Ltd made £28.2m revenue and £4.8m profit in the year to 31 Dec 2025.

Goat Solutions Ltd’s revenue fell 5% to £28.2m in the year to 31 Dec 2025, with £4.8m profit and 179 employees. The company is classified under “other publishing activities” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 58190Other publishing activities
Status
Active
Location
London, London
Age
11 yrs · since 2014
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light
Revenue
£28.2m
Growth ▼4.8%
Profit
£4.8m
Growth ▼7.9%
Profit margin
16.9%
Gross 35.3%
Employees
179
Change ▲7.8%
Profit / employee
£26.6k
Revenue/employee £157k
Profitable streak
2yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202431 Dec 2025
DisclosureFull P&LFull P&L
Profit & loss
Revenue (turnover)£29.6m£28.2m
Cost of sales£18m£18.2m
Gross profit£11.6m£10m
Operating profit£4.3m£3.7m
Profit before tax£5m£4.7m
Profit after tax£5.2m£4.8m
Profit (best available)£5.2m£4.8m
Staff costs£11.3m£12.2m
Employees (average)166179
Ratios
Profit margin17.5%16.9%
Gross margin39.3%35.3%
Revenue per employee£178k£157k
Profit per employee£31.2k£26.6k
Growth (year on year)
Revenue growth—▼4.8%
Profit growth—▼7.9%
Headcount growth—▲7.8%
Balance sheet — indirect signals, not revenue
Cash at bank£745k£49k
Net assets£27m£31.8m
Fixed assets£742k£610k
Current assets£42m£48m
Debtors£7.2m£6.8m
Deferred income£4.7m£5.8m
SourceFullAccounts · bulk data Sep 2026FullAccounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
16.9%
Profit ÷ revenue.
Gross margin
35.3%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£157k
Revenue ÷ average employees.
Profit per employee
£26.6k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
2.2%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
20.6%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
24%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲18%
Now £31.8m
Cash at bank
▼93%
Now £49k
Headcount
▲8%
Now 179
Deferred income
▲23%
Now £5.8m
Fixed assets
▼18%
Now £610k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP MR Overseas Media Holdings Limited75–100%
  4. WPP 2005 Limited75–100%
  5. WPP Group (UK) Ltd75–100%
  6. Goat Solutions Ltdthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (38)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £4.8m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.