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Company No. 05670865 · Incorporated 10 Jan 2006

Vmly&r Kol Insights & Digital Solutions Limited

Registered name: VMLY&R KOL INSIGHTS & DIGITAL SOLUTIONS LIMITED

Part of Wpp Plc group

Vmly&r Kol Insights & Digital Solutions Limited made £3.5m revenue and a £618k loss in the year to 31 Dec 2025.

Vmly&r Kol Insights & Digital Solutions Limited’s revenue fell 25% to £3.5m in the year to 31 Dec 2025, with a loss of £618k and 24 employees. The company is classified under “other information technology service activities” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62090Other information technology service activitiesSIC 70229Management consultancy activities other than financial managementSIC 73200Market research and public opinion polling
Status
Active
Location
London, London
Age
20 yrs · since 2006
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light
Revenue
£3.5m
Growth ▼25.2%
Profit
−£618k
Growth ▼1473%
Profit margin
−17.5%
Gross 46.6%
Employees
24
Change ▼29.4%
Profit / employee
−£25.8k
Revenue/employee £147k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202431 Dec 2025
DisclosureFull P&LFull P&L
Profit & loss
Revenue (turnover)£4.7m£3.5m
Cost of sales£2.3m£1.9m
Gross profit£2.4m£1.6m
Operating profit−£8k−£785k
Profit before tax£48k−£822k
Profit after tax£45k−£618k
Profit (best available)£45k−£618k
Staff costs£2.4m£1.9m
Employees (average)3424
Ratios
Profit margin1%−17.5%
Gross margin51.5%46.6%
Revenue per employee£139k£147k
Profit per employee£1.3k−£25.8k
Growth (year on year)
Revenue growth—▼25.2%
Profit growth—▼1473%
Headcount growth—▼29.4%
Balance sheet — indirect signals, not revenue
Net assets£757k£139k
Fixed assets£8k£4k
Current assets£2m£1.3m
Debtors£628k£229k
Deferred income£608k£358k
SourceFullAccounts · bulk data Sep 2026FullAccounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
−17.5%
Profit ÷ revenue.
Gross margin
46.6%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£147k
Revenue ÷ average employees.
Profit per employee
−£25.8k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.1%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
10.2%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
6.5%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼82%
Now £139k
Cash at bank
—
Now —
Headcount
▼29%
Now 24
Deferred income
▼41%
Now £358k
Fixed assets
▼50%
Now £4k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP MR Overseas Media Holdings Limited75–100%
  4. WPP 2005 Limited75–100%
  5. WPP Group (UK) Ltd75–100%
  6. Vmly&r Kol Insights & Digital Solutions Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (38)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£618k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.