Precision Marketing Group Ltd
Registered name: PRECISION MARKETING GROUP LTD
Part of Precision Marketing Group Holdings Ltd groupPrecision Marketing Group Ltd made £25.1m revenue and £3m profit in the year to 31 Mar 2025.
Precision Marketing Group Ltd’s revenue grew 30% to £25.1m in the year to 31 Mar 2025, with £3m profit and 68 employees. The company is classified under “other business support service activities” and is based in Ipswich; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Ipswich, East of England
- Age
- 21 yrs · since 2004
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £12.7m | £17.5m | £19.3m | £25.1m |
| Cost of sales | £10.2m | £13.9m | £14.8m | £19.5m |
| Gross profit | £2.5m | £3.6m | £4.5m | £5.6m |
| Operating profit | £1.5m | £1.8m | £2.7m | £3.7m |
| Profit before tax | £1.5m | £1.8m | £2.7m | £3.9m |
| Profit after tax | £1.4m | £1.6m | £2.2m | £3m |
| Profit (best available) | £1.4m | £1.6m | £2.2m | £3m |
| Staff costs | £2.1m | £2.3m | £2.5m | £3m |
| Employees (average) | 63 | 65 | 66 | 68 |
| Ratios | ||||
| Profit margin | 10.9% | 9.3% | 11.5% | 12.1% |
| Gross margin | 19.6% | 20.6% | 23.4% | 22.5% |
| Revenue per employee | £201k | £269k | £293k | £370k |
| Profit per employee | £22k | £25.2k | £33.5k | £44.8k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲38.4% | ▲10.3% | ▲30.1% |
| Profit growth | — | ▲18.3% | ▲35.3% | ▲37.6% |
| Headcount growth | — | ▲3.2% | ▲1.5% | ▲3% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2m | £2.1m | £4.4m | £7m |
| Net assets | £4.8m | £6.2m | £8.3m | £11.3m |
| Fixed assets | £1.3m | £1.3m | £1.3m | £1.5m |
| Current assets | £6.2m | £7.4m | £10.3m | £13.6m |
| Debtors | £1.9m | £2.5m | £2.8m | £3.1m |
| Deferred income | £364k | £486k | £449k | £873k |
| Source | Accounts · bulk data Nov 2023 | Accounts · bulk data Nov 2023 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 12.1%
- Profit ÷ revenue.
- Gross margin
- 22.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £370k
- Revenue ÷ average employees.
- Profit per employee
- £44.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 6.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 3.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 12.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲36%
- Now £11.3m
- Cash at bank
- ▲61%
- Now £7m
- Headcount
- ▲3%
- Now 68
- Deferred income
- ▲95%
- Now £873k
- Fixed assets
- ▲16%
- Now £1.5m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Precision Marketing Group Holdings Ltdultimate parent75–100%
- Precision Marketing Group Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (4)
- Guardian Products LimitedFigures not disclosed
- Precision Database Marketing LimitedFigures not disclosed
- Precision Direct Marketing LimitedFigures not disclosed
- Precision MG LimitedFigures not disclosed
Sister companies (6)
- PMGH Property LtdFigures not disclosed
- Precision AI LimitedFigures not disclosed
- Precision Creative and Media LtdFigures not disclosed
- Precision Health Europe LimitedFigures not disclosed
- Precision Healthtech LtdFigures not disclosed
- Precision Pharmacy LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £3m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.