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Company No. 03556882 · Incorporated 1 May 1998

Wag Entertainment Limited

Registered name: WAG ENTERTAINMENT LIMITED

Part of Rtl Group Sa group

Wag Entertainment Limited made £4.4m revenue and £251k profit in the year to 31 Dec 2024. read from filing text

Wag Entertainment Limited’s revenue fell 5% to £4.4m in the year to 31 Dec 2024, with £251k profit and 22 employees. The company is classified under “television programme production activities” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 59113Television programme production activities
Status
Active
Location
London, London
Age
28 yrs · since 1998
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company's”

Latest accounts · year to 31 Dec 2024

Key figures

Capital-light
Revenue
£4.4m
Growth ▼5.3%
Profit
£251k
Growth ▼22%
Profit margin
5.7%
Gross 47.4%
Employees
22
Change ▼15.4%
Profit / employee
£11.4k
Revenue/employee £199k
Profitable streak
2yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 2024
DisclosureNo P&LFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)—£4.6m£4.4m
Cost of sales—£2.4m£2.3m
Gross profit—£2.2m£2.1m
Operating profit—£84.4k£27.8k
Profit before tax—£136k£81.3k
Profit after tax—£321k£251k
Profit (best available)—£321k£251k
Employees (average)342622
Ratios
Profit margin—7%5.7%
Gross margin—47.8%47.4%
Revenue per employee—£178k£199k
Profit per employee—£12.4k£11.4k
Growth (year on year)
Revenue growth——▼5.3%
Profit growth——▼22%
Headcount growth—▼23.5%▼15.4%
Balance sheet — indirect signals, not revenue
Cash at bank£1.8m£2.7m£3m
Net assets£4.8m£4.4m£4.2m
Fixed assets£1m£594k£86.6k
Current assets£4.7m£4.5m£4.9m
Debtors£1.1m£325k£606k
SourceFullAccounts · bulk data Sep 2024FullAccounts · bulk data Sep 2024FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
5.7%
Profit ÷ revenue.
Gross margin
47.4%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£199k
Revenue ÷ average employees.
Profit per employee
£11.4k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
2%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
13.9%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼6%
Now £4.2m
Cash at bank
▲11%
Now £3m
Headcount
▼15%
Now 22
Deferred income
—
Now —
Fixed assets
▼85%
Now £86.6k
Corporate ownership

Group structure

Ownership chain

  1. Rtl Group Sa (registered outside the UK register)ultimate parent75–100%
  2. Fremantlemedia Group Limited75–100%
  3. Wag Entertainment Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Sister companies (17)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £251k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.