How much does S M R S Ltd make?

S M R S Ltd reported revenue of £25m and £1.1m profit in the year to 31 Oct 2025, according to its accounts filed at Companies House.

How many employees does S M R S Ltd have?

S M R S Ltd reported an average of 93 employees in the year to 31 Oct 2025.

Is S M R S Ltd profitable?

Yes — S M R S Ltd reported a profit of £1.1m in the year to 31 Oct 2025.

Company No. 03365804 · Incorporated 6 May 1997

S M R S Ltd

Registered name: S M R S LTD

Part of SMRS Group Limited group

S M R S Ltd made £25m revenue and £1.1m profit in the year to 31 Oct 2025.

S M R S Ltd’s revenue grew 3% to £25m in the year to 31 Oct 2025, with £1.1m profit and 93 employees. The company is classified under “advertising agencies” and is based in Manchester; we hold 3 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies

Status: Active
Location: Manchester, North West
Age: 29 yrs · since 1997
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Oct 2025

Key figures

Capital-lightDoing more with less

Revenue

£25m

Growth ▲3.1%

Profit

£1.1m

Growth ▼4%

Profit margin

4.3%

Gross 33.9%

Employees

Change ▼16.2%

Profit / employee

£11.6k

Revenue/employee £269k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Oct 2023	31 Oct 2024	31 Oct 2025
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£30.7m	£24.3m	£25m
Cost of sales	£19.3m	£15.3m	£16.5m
Gross profit	£11.4m	£8.9m	£8.5m
Operating profit	£2.2m	£856k	£1.1m
Profit before tax	£2.2m	£1m	£1.2m
Profit after tax	£1.7m	£1.1m	£1.1m
Profit (best available)	£1.7m	£1.1m	£1.1m
Staff costs	£7.2m	£6.1m	£5.5m
Employees (average)	123	111	93
Ratios
Profit margin	5.5%	4.6%	4.3%
Gross margin	37.1%	36.8%	33.9%
Revenue per employee	£250k	£219k	£269k
Profit per employee	£13.8k	£10.1k	£11.6k
Growth (year on year)
Revenue growth	—	▼21%	▲3.1%
Profit growth	—	▼34.2%	▼4%
Headcount growth	—	▼9.8%	▼16.2%
Balance sheet — indirect signals, not revenue
Cash at bank	£6.4m	£5.3m	£6m
Net assets	£3.2m	£3m	£3.2m
Fixed assets	£1.4m	£1.3m	£1.2m
Current assets	£13.1m	£12.2m	£12.9m
Debtors	£3.6m	£4.1m	£4.3m
Deferred income	£3.8m	£3.1m	£4.1m
Source	FullAccounts · bulk data Jul 2025	FullAccounts · bulk data Jul 2025	FullAccounts · bulk data Jul 2026

Derived from the latest filing

How the business works

Profit margin: 4.3%; Profit ÷ revenue.
Gross margin: 33.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £269k; Revenue ÷ average employees.
Profit per employee: £11.6k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 4.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 16.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 17.1%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲6%; Now £3.2m
Cash at bank: ▲13%; Now £6m
Headcount: ▼16%; Now 93
Deferred income: ▲33%; Now £4.1m
Fixed assets: ▼8%; Now £1.2m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

SMRS Group Limitedultimate parent75–100%
S M R S Ltdthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Oct 2025 (profit £1.1m), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.

Updated from Companies House on 12 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.