How much does Basis Research Limited make?

Basis Research Limited reported revenue of £15.7m and £2.1m profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Basis Research Limited have?

Basis Research Limited reported an average of 74 employees in the year to 31 Mar 2025.

Is Basis Research Limited profitable?

Yes — Basis Research Limited reported a profit of £2.1m in the year to 31 Mar 2025.

Company No. 03211544 · Incorporated 13 Jun 1996

Basis Research Limited

Registered name: BASIS RESEARCH LIMITED

Part of Basis Research Group Holdings Limited group

Basis Research Limited made £15.7m revenue and £2.1m profit in the year to 31 Mar 2025. read from filing text

Basis Research Limited’s revenue grew 18% to £15.7m in the year to 31 Mar 2025, with £2.1m profit and 74 employees. The company is classified under “market research and public opinion polling” and is based in Oxford; we hold 4 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73200Market research and public opinion polling

Status: Active
Location: Oxford, South East
Age: 30 yrs · since 1996
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking of the company is Basis Research Group Limited, whose registered address is 264 Banbury Road, Oxford, United Kingdom, OX2 7DY. The immediate parent undertaking is cont”

Latest accounts · year to 31 Mar 2025

Key figures

Capital-lightOperating leverage

Revenue

£15.7m

Growth ▲17.5%

Profit

£2.1m

Growth ▲22.2%

Profit margin

13.6%

Gross 63.9%

Employees

Change ▲7.2%

Profit / employee

£28.8k

Revenue/employee £213k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£11.5m	£10.6m	£13.4m	£15.7m
Cost of sales	£3.4m	£3.3m	£4.5m	£5.7m
Gross profit	£8.1m	£7.2m	£8.9m	£10.1m
Operating profit	£3.3m	£1.6m	£2.6m	£2.8m
Profit before tax	£3.3m	£1.6m	£2.6m	£2.9m
Profit after tax	£2.7m	£4.4m	£1.7m	£2.1m
Profit (best available)	£2.7m	£4.4m	£1.7m	£2.1m
Staff costs	£3.6m	£4.3m	£4.6m	£5.3m
Employees (average)	61	69	69	74
Ratios
Profit margin	23.4%	41.1%	13%	13.6%
Gross margin	70.2%	68.5%	66.7%	63.9%
Revenue per employee	£188k	£153k	£194k	£213k
Profit per employee	£44k	£63.1k	£25.3k	£28.8k
Growth (year on year)
Revenue growth	—	▼7.8%	▲26.5%	▲17.5%
Profit growth	—	▲62.3%	▼59.9%	▲22.2%
Headcount growth	—	▲13.1%	0%	▲7.2%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.5m	£2.2m	£2.1m	£5.2m
Net assets	£3.8m	£5.4m	£6.2m	£8.3m
Fixed assets	£386k	£342k	£350k	£126k
Current assets	£7.6m	£9.4m	£10m	£12.4m
Debtors	£2.3m	£2.1m	£2.7m	£2.5m
Deferred income	£2m	£1.7m	£1.4m	£1.3m
Source	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Nov 2025

Derived from the latest filing

How the business works

Profit margin: 13.6%; Profit ÷ revenue.
Gross margin: 63.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £213k; Revenue ÷ average employees.
Profit per employee: £28.8k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.8%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 8.6%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 15.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲35%; Now £8.3m
Cash at bank: ▲152%; Now £5.2m
Headcount: ▲7%; Now 74
Deferred income: ▼1%; Now £1.3m
Fixed assets: ▼64%; Now £126k

Corporate ownership

Group structure

Ownership chain

Basis Research Group Holdings Limitedultimate parent75–100%
Basis Research Group Limited75–100%
Basis Research Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (2)

Basis B2B Research LimitedFigures not disclosed
Basis Health London LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £2.1m), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.