How much does Friday-Ad Limited make?

Friday-Ad Limited reported revenue of £4.2m and a loss of £229k in the year to 31 Jan 2025, according to its accounts filed at Companies House.

How many employees does Friday-Ad Limited have?

Friday-Ad Limited reported an average of 63 employees in the year to 31 Jan 2025.

Is Friday-Ad Limited profitable?

No — Friday-Ad Limited reported a loss of £229k in the year to 31 Jan 2025.

Company No. 02311783 · Incorporated 2 Nov 1988

Friday-Ad Limited

Registered name: FRIDAY-AD LIMITED

Part of Friday Media Group Limited group

Friday-Ad Limited made £4.2m revenue and a £229k loss in the year to 31 Jan 2025.

Friday-Ad Limited’s revenue grew 1% to £4.2m in the year to 31 Jan 2025, with a loss of £229k and 63 employees. The company is classified under “other information technology service activities” and is based in Brighton; we hold 3 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62090Other information technology service activities SIC 73110Advertising agencies

Status: Active
Location: Brighton, South East
Age: 37 yrs · since 1988
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Jan 2025

Key figures

Doing more with less

Revenue

£4.2m

Growth ▲1.2%

Profit

−£229k

Growth —

Profit margin

−5.5%

Gross 74.1%

Employees

Change ▼8.7%

Profit / employee

−£3.6k

Revenue/employee £66.5k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jan 2023	31 Jan 2024	31 Jan 2025
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£4.4m	£4.1m	£4.2m
Cost of sales	£1.4m	£1.3m	£1.1m
Gross profit	£2.9m	£2.9m	£3.1m
Operating profit	—	−£557k	−£278k
Profit before tax	−£761k	−£557k	−£278k
Profit after tax	−£626k	−£502k	−£229k
Profit (best available)	−£626k	−£502k	−£229k
Staff costs	£3m	£2.8m	£2.7m
Employees (average)	75	69	63
Ratios
Profit margin	−14.3%	−12.1%	−5.5%
Gross margin	67.3%	69.7%	74.1%
Revenue per employee	£58.3k	£60k	£66.5k
Profit per employee	−£8.4k	−£7.3k	−£3.6k
Growth (year on year)
Revenue growth	—	▼5.2%	▲1.2%
Headcount growth	—	▼8%	▼8.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£4.8m	£1.4m	£1.5m
Net assets	£10.4m	£9.8m	£9.6m
Fixed assets	£3.6m	£3.4m	£3m
Current assets	£11.2m	£10.8m	£9m
Debtors	£473k	£482k	£497k
Deferred income	£93.8k	£102k	£55.3k
Source	FullAccounts · bulk data Oct 2024	FullAccounts · bulk data Oct 2024	FullAccounts · bulk data Oct 2025

Derived from the latest filing

How the business works

Profit margin: −5.5%; Profit ÷ revenue.
Gross margin: 74.1%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £66.5k; Revenue ÷ average employees.
Profit per employee: −£3.6k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 70.6%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.3%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 11.8%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼2%; Now £9.6m
Cash at bank: ▲6%; Now £1.5m
Headcount: ▼9%; Now 63
Deferred income: ▼46%; Now £55.3k
Fixed assets: ▼14%; Now £3m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Friday Media Group Limitedultimate parent75–100%
Friday-Ad Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (7)

Friday-Ad Media LimitedFigures not disclosed
Gunstar LimitedFigures not disclosed
Hellofriday LimitedFigures not disclosed
Leadspring LimitedFigures not disclosed
Sussex Christmas Trees LimitedFigures not disclosed
Uckfield Properties LimitedFigures not disclosed
Upcountry LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Jan 2025 (profit −£229k), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.