How much does Whowhatwherewhenwhyonline Ltd make?

Whowhatwherewhenwhyonline Ltd reported revenue of £1.4m and £390k profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Whowhatwherewhenwhyonline Ltd have?

Whowhatwherewhenwhyonline Ltd reported an average of 0 employees in the year to 31 Mar 2025.

Is Whowhatwherewhenwhyonline Ltd profitable?

Yes — Whowhatwherewhenwhyonline Ltd reported a profit of £390k in the year to 31 Mar 2025.

Company No. NI039106 · Incorporated 8 Aug 2000

Whowhatwherewhenwhyonline Ltd

Registered name: WHOWHATWHEREWHENWHYONLINE LTD

Part of Odyssey Trust Company Limited-the group

Whowhatwherewhenwhyonline Ltd made £1.4m revenue and £390k profit in the year to 31 Mar 2025. read from filing text

Whowhatwherewhenwhyonline Ltd’s revenue fell 3% to £1.4m in the year to 31 Mar 2025, with £390k profit and 0 employees. The company is classified under “other retail sale in non-specialised stores” and is based in Belfast; we hold 2 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47190Other retail sale in non-specialised stores SIC 56102Unlicensed restaurants and cafes

Status: Active
Location: Belfast, Northern Ireland
Age: 26 yrs · since 2000
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking of the company is whowhatwherewhenwhy (W5), a charitable company incorporated in Northern Ireland. Registered address: 2 Queen’s Quay, Belfast, BT3 9QQ.”

Latest accounts · year to 31 Mar 2025

Key figures

Small teamCapital-light

Revenue

£1.4m

Growth ▼2.7%

Profit

£390k

Growth ▼9.5%

Profit margin

28.2%

Gross 65.9%

Employees

Change —

Profit / employee

—

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2024	31 Mar 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£1.4m	£1.4m
Cost of sales	£522k	£472k
Gross profit	£900k	£912k
Profit before tax	£431k	£390k
Profit after tax	£431k	£390k
Profit (best available)	£431k	£390k
Employees (average)	0	0
Ratios
Profit margin	30.3%	28.2%
Gross margin	63.3%	65.9%
Growth (year on year)
Revenue growth	—	▼2.7%
Profit growth	—	▼9.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£321k	£351k
Net assets	£125	£125
Fixed assets	£0	£0
Current assets	£514k	£930k
Debtors	£93.3k	£82.3k
Deferred income	£180k	£166k
Source	FullAccounts · bulk data Nov 2025	FullAccounts · bulk data Nov 2025

Derived from the latest filing

How the business works

Profit margin: 28.2%; Profit ÷ revenue.
Gross margin: 65.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: —; Revenue ÷ average employees.
Profit per employee: —; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 12%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 5.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: 0%; Now £125
Cash at bank: ▲10%; Now £351k
Headcount: —; Now 0
Deferred income: ▼7%; Now £166k
Fixed assets: —; Now £0

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Odyssey Trust Company Limited-theultimate parent75–100%
Whowhatwherewhenwhyonline Ltdthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (4)

Oml Belfast LimitedRev. £20.2m · Profit £4.9m
Odyssey Property CompanyRev. £224k · Profit £90.9k
Odyssey Construction Company Limited - theFigures not disclosed
WhowhatwherewhenwhyActive - Proposal to Strike offFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £390k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.