Whowhatwherewhenwhy
Registered name: WHOWHATWHEREWHENWHY
Part of Odyssey Trust Company Limited-the groupWhowhatwherewhenwhy made £3.8m revenue and a £535k loss in the year to 31 Mar 2025.
Whowhatwherewhenwhy’s revenue fell 3% to £3.8m in the year to 31 Mar 2025, with a loss of £535k and 49 employees. The company is classified under “other amusement and recreation activities” and is based in Belfast; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Belfast
- Age
- 26 yrs · since 2000
- Type
- PRI/LBG/NSC (Private, Limited by guarantee, no share capital, use of 'Limited' exemption)
Key figures
Financial history
| Year to | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £3.5m | £3.9m | £3.8m |
| Cost of sales | £4.5m | £4.6m | £4.3m |
| Operating profit | −£1.1m | −£692k | −£535k |
| Profit before tax | −£1.1m | −£692k | −£535k |
| Profit after tax | −£1.1m | −£692k | −£535k |
| Profit (best available) | −£1.1m | −£692k | −£535k |
| Employees (average) | 49 | 52 | 49 |
| Ratios | |||
| Profit margin | −30.5% | −17.8% | −14.2% |
| Revenue per employee | £70.7k | £74.8k | £76.9k |
| Profit per employee | −£21.5k | −£13.3k | −£10.9k |
| Growth (year on year) | |||
| Revenue growth | — | ▲12.3% | ▼3% |
| Headcount growth | — | ▲6.1% | ▼5.8% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Dec 2024 | Accounts · bulk data Dec 2024 | Accounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −14.2%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £76.9k
- Revenue ÷ average employees.
- Profit per employee
- −£10.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼6%
- Now 49
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Odyssey Trust Company Limited-theultimate parent75–100%
- Whowhatwherewhenwhythis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (4)
- Oml Belfast LimitedRev. £20.2m · Profit £4.9m
- Whowhatwherewhenwhyonline LtdRev. £1.4m · Profit £390k
- Odyssey Property CompanyRev. £224k · Profit £90.9k
- Odyssey Construction Company Limited - theFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Mar 2025 (profit −£535k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.