MXP Prime Platform Ltd
Registered name: MXP PRIME PLATFORM LTD
Part of Sellerx Germany Gmbh groupMXP Prime Platform Ltd made a £12.7m loss in the year to 31 Dec 2024 (revenue not disclosed).
MXP Prime Platform Ltd reported a loss of £12.7m in the year to 31 Dec 2024; its revenue was not disclosed. It had 29 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 5 yrs · since 2021
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
This company published its profit but not its turnover, so revenue and margins are not disclosed. We never estimate them.
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|---|
| Disclosure | Profit only | Profit only | Profit only | Profit only |
| Profit & loss | ||||
| Revenue (turnover) | — | — | — | — |
| Cost of sales | £7.1m | £47.6m | £47.4m | £41.3m |
| Profit before tax | — | — | −£18m | −£7.1m |
| Profit after tax | −£1.6m | −£26.1m | −£16m | −£12.7m |
| Profit (best available) | −£1.6m | −£26.1m | −£16m | −£12.7m |
| Staff costs | £2.5m | £5.5m | £3.4m | £3.1m |
| Employees (average) | 35 | 68 | 39 | 29 |
| Ratios | ||||
| Profit margin | — | — | — | — |
| Profit per employee | −£45.1k | −£384k | −£410k | −£438k |
| Growth (year on year) | ||||
| Headcount growth | — | ▲94.3% | ▼42.6% | ▼25.6% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £261k | £531k | £460k | £398k |
| Net assets | −£1.6m | −£27.7m | −£43.7m | −£56.4m |
| Fixed assets | £37.3m | £35.2m | £22m | £10m |
| Current assets | £22.6m | £22.5m | £20m | £20.3m |
| Debtors | £0 | £0 | £0 | £19.9m |
| Deferred income | £438k | £488k | £520k | £230k |
| Cash from operations | −£53.6m | −£15.5m | £1.3m | £1m |
| Source | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- —
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- −£438k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£56.4m
- Cash at bank
- ▼13%
- Now £398k
- Headcount
- ▼26%
- Now 29
- Deferred income
- ▼56%
- Now £230k
- Fixed assets
- ▼55%
- Now £10m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Sellerx Germany Gmbh (registered outside the UK register)ultimate parent75–100%
- MXP Prime Platform Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (6)
- Tinyyo LimitedRev. £23.6m · Profit −£1.3m
- Stretton Online LtdRev. £12.4m · Profit £643k
- Mighty Matcha LtdFigures not disclosed
- Paddypaw LtdFigures not disclosed
- Sellerx One LtdFigures not disclosed
- Sellerx Opco LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£12.7m), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.