Stretton Online Ltd
Registered name: STRETTON ONLINE LTD
Part of Sellerx Germany Gmbh groupStretton Online Ltd made £12.4m revenue and £643k profit in the year to 31 Dec 2024. read from filing text
Stretton Online Ltd’s revenue fell 11% to £12.4m in the year to 31 Dec 2024, with £643k profit and 2 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 11 yrs · since 2015
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The parent entity is MXP Prime Platform Limited, with a registered address of 125 Kingsway, London, England, WC2B 6NH.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 28 Feb 2022 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|---|
| Disclosure | No P&L | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | — | £13.6m | £14m | £12.4m |
| Cost of sales | — | £12.5m | £11.4m | £10.9m |
| Gross profit | — | £1.1m | £2.5m | £1.5m |
| Operating profit | — | £1.3m | £1.3m | £523k |
| Profit before tax | — | £1.5m | £1.4m | £660k |
| Profit after tax | — | £1.5m | £1.4m | £643k |
| Profit (best available) | — | £1.5m | £1.4m | £643k |
| Employees (average) | 2 | 2 | 2 | 2 |
| Ratios | ||||
| Profit margin | — | 11.2% | 10% | 5.2% |
| Gross margin | — | 8.3% | 18.1% | 12% |
| Revenue per employee | — | £6.8m | £7m | £6.2m |
| Profit per employee | — | £761k | £699k | £322k |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▲2.5% | ▼10.9% |
| Profit growth | — | — | ▼8.1% | ▼54% |
| Headcount growth | — | 0% | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £998k | £1.5m | £153k | £16.8k |
| Net assets | £3.2m | £4.7m | £6.1m | £6.8m |
| Fixed assets | £1.4k | £0 | — | — |
| Current assets | £3.8m | £5.2m | £7.3m | £9m |
| Debtors | £237k | £139k | £205k | £198k |
| Deferred income | — | £32.3k | £48.7k | £73.1k |
| Source | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 5.2%
- Profit ÷ revenue.
- Gross margin
- 12%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £6.2m
- Revenue ÷ average employees.
- Profit per employee
- £322k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.6%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲11%
- Now £6.8m
- Cash at bank
- ▼89%
- Now £16.8k
- Headcount
- 0%
- Now 2
- Deferred income
- ▲50%
- Now £73.1k
- Fixed assets
- —
- Now —
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Sellerx Germany Gmbh (registered outside the UK register)ultimate parent75–100%
- MXP Prime Platform Ltd75–100%
- Stretton Online Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (5)
- Tinyyo LimitedRev. £23.6m · Profit −£1.3m
- Mighty Matcha LtdFigures not disclosed
- Paddypaw LtdFigures not disclosed
- Sellerx One LtdFigures not disclosed
- Sellerx Opco LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £643k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.