How much does Send Me a Sample Limited make?

Send Me a Sample Limited reported revenue of £1.1m and a loss of £533k in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Send Me a Sample Limited have?

Send Me a Sample Limited reported an average of 2 employees in the year to 31 Dec 2024.

Is Send Me a Sample Limited profitable?

No — Send Me a Sample Limited reported a loss of £533k in the year to 31 Dec 2024.

Company No. 11344586 · Incorporated 3 May 2018

Send Me a Sample Limited

Registered name: SEND ME A SAMPLE LIMITED

Part of Wpp Plc group

Send Me a Sample Limited made £1.1m revenue and a £533k loss in the year to 31 Dec 2024.

Send Me a Sample Limited’s revenue fell 27% to £1.1m in the year to 31 Dec 2024, with a loss of £533k and 2 employees. The company is classified under “other information technology service activities” and is based in Wokingham; we hold 3 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62090Other information technology service activities SIC 73110Advertising agencies

Status: Active
Location: Wokingham, South East
Age: 8 yrs · since 2018
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “ASMR Holdings Limited”

Latest accounts · year to 31 Dec 2024

Key figures

Small teamCapital-light

Revenue

£1.1m

Growth ▼26.9%

Profit

−£533k

Growth ▼463.2%

Profit margin

−49.2%

Gross 29.2%

Employees

Change ▼33.3%

Profit / employee

−£267k

Revenue/employee £542k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	No P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	—	£1.5m	£1.1m
Cost of sales	—	£972k	£767k
Gross profit	—	£511k	£316k
Operating profit	—	£224k	−£92.4k
Profit before tax	—	£207k	−£122k
Profit after tax	—	£147k	−£533k
Profit (best available)	—	£147k	−£533k
Staff costs	—	£42.9k	£259k
Employees (average)	3	3	2
Ratios
Profit margin	—	9.9%	−49.2%
Gross margin	—	34.4%	29.2%
Revenue per employee	—	£494k	£542k
Profit per employee	—	£48.9k	−£267k
Growth (year on year)
Revenue growth	—	—	▼26.9%
Profit growth	—	—	▼463.2%
Headcount growth	—	0%	▼33.3%
Balance sheet — indirect signals, not revenue
Cash at bank	£214k	£126k	£398k
Net assets	£612k	£519k	−£300k
Fixed assets	£1.6k	£2.3k	£1k
Current assets	£846k	£844k	£483k
Debtors	£112k	£170k	£54.9k
Deferred income	—	£204k	£74.4k
Source	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Mar 2026

Derived from the latest filing

How the business works

Profit margin: −49.2%; Profit ÷ revenue.
Gross margin: 29.2%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £542k; Revenue ÷ average employees.
Profit per employee: −£267k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 6.9%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 5.1%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼158%; Now −£300k
Cash at bank: ▲217%; Now £398k
Headcount: ▼33%; Now 2
Deferred income: ▼64%; Now £74.4k
Fixed assets: ▼57%; Now £1k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Wpp Plc (registered outside the UK register)ultimate parent75–100%
WPP Jubilee Limited75–100%
WPP MR Overseas Media Holdings Limited75–100%
WPP 2005 Limited75–100%
WPP 2323 Limited75–100%
Partnership SPV 1 Limited75–100%
Advantage Smollan Limited75–100%
Asmr Holdings Limited50–75%
Send Me a Sample Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (5)

Powerforce Field Marketing and Retail Services LimitedRev. £24.8m · Profit £2.7m
Gig Retail Holdings LimitedFigures not disclosed
Headcount Worldwide Field Marketing LimitedFigures not disclosed
Intermarketing Group LimitedFigures not disclosed
Resource Experience LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£533k), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.

Updated from Companies House on 12 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.