Powerforce Field Marketing and Retail Services Limited
Registered name: POWERFORCE FIELD MARKETING AND RETAIL SERVICES LIMITED
Part of Wpp Plc groupPowerforce Field Marketing and Retail Services Limited made £24.8m revenue and £2.7m profit in the year to 31 Dec 2025.
Powerforce Field Marketing and Retail Services Limited’s revenue grew 29% to £24.8m in the year to 31 Dec 2025, with £2.7m profit and 931 employees. The company is classified under “other professional, scientific and technical activities” and is based in Wokingham; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Wokingham
- Age
- 19 yrs · since 2007
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £16.3m | £19.2m | £24.8m |
| Cost of sales | −£12.6m | −£15m | −£19.6m |
| Gross profit | £3.7m | £4.2m | £5.2m |
| Operating profit | £2.1m | £2.6m | £3.6m |
| Profit before tax | £2.1m | £2.6m | £3.6m |
| Profit after tax | £1.6m | £1.9m | £2.7m |
| Profit (best available) | £1.6m | £1.9m | £2.7m |
| Employees (average) | 1,178 | 1,086 | 931 |
| Ratios | |||
| Profit margin | 9.7% | 10.1% | 10.8% |
| Gross margin | 22.8% | 21.9% | 21.1% |
| Revenue per employee | £13.9k | £17.7k | £26.7k |
| Profit per employee | £1.3k | £1.8k | £2.9k |
| Growth (year on year) | |||
| Revenue growth | — | ▲17.8% | ▲29.2% |
| Profit growth | — | ▲22.1% | ▲39.3% |
| Headcount growth | — | ▼7.8% | ▼14.3% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Oct 2025 | Accounts · bulk data Oct 2025 | Accounts · bulk data Oct 2026 |
How the business works
- Profit margin
- 10.8%
- Profit ÷ revenue.
- Gross margin
- 21.1%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £26.7k
- Revenue ÷ average employees.
- Profit per employee
- £2.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼14%
- Now 931
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP MR Overseas Media Holdings Limited75–100%
- WPP 2005 Limited75–100%
- WPP 2323 Limited75–100%
- Partnership SPV 1 Limited75–100%
- Advantage Smollan Limited75–100%
- Asmr Holdings Limited75–100%
- Powerforce Field Marketing and Retail Services Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (5)
- Send Me a Sample LimitedRev. £1.1m · Profit −£533k
- Gig Retail Holdings LimitedFigures not disclosed
- Headcount Worldwide Field Marketing LimitedFigures not disclosed
- Intermarketing Group LimitedFigures not disclosed
- Resource Experience LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2025 (profit £2.7m), from the Companies House accounts bulk data published Oct 2026. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.