Golf Holidays Direct Limited
Registered name: GOLF HOLIDAYS DIRECT LIMITED
Part of Sports Tours International Limited groupGolf Holidays Direct Limited made £19.9m revenue and £176k profit in the year to 31 Mar 2025. read from filing text
Golf Holidays Direct Limited’s revenue was £19.9m in the year to 31 Mar 2025, with £176k profit and 29 employees. The company is classified under “business and domestic software development” and is based in Warrington; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Warrington, North West
- Age
- 9 yrs · since 2017
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “During the period, the company had a change in control.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Oct 2022 | 31 Oct 2023 | 31 Mar 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £7.2m | £15.6m | £19.9m |
| Cost of sales | £6.3m | £14.3m | £16.5m |
| Gross profit | £880k | £1.3m | £3.4m |
| Operating profit | £301k | £635k | £271k |
| Profit before tax | £298k | £634k | £184k |
| Profit after tax | £272k | £492k | £176k |
| Profit (best available) | £272k | £492k | £176k |
| Staff costs | — | £622k | £1.4m |
| Employees (average) | 18 | 27 | 29 |
| Ratios | |||
| Profit margin | 3.8% | 3.2% | 0.9% |
| Gross margin | 12.2% | 8.4% | 17.1% |
| Revenue per employee | £401k | £576k | £686k |
| Profit per employee | £15.1k | £18.2k | £6.1k |
| Cash conversion | — | −27.5% | −1392% |
| Growth (year on year) | |||
| Revenue growth | — | ▲115.8% | — |
| Profit growth | — | ▲80.9% | — |
| Headcount growth | — | ▲50% | — |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £206k | £257k | £3.5m |
| Net assets | £326k | £818k | −£2.4m |
| Fixed assets | £20k | £29.7k | £65.7k |
| Current assets | £1.5m | £7.7m | £9.3m |
| Debtors | £1.3m | £7.4m | £5.8m |
| Deferred income | — | £3.2m | £11.6m |
| Cash from operations | — | −£174k | −£3.8m |
| Source | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 0.9%
- Profit ÷ revenue.
- Gross margin
- 17.1%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £686k
- Revenue ÷ average employees.
- Profit per employee
- £6.1k
- Profit ÷ average employees.
- Cash conversion
- −1392%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.3%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 58.4%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 29.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£2.4m
- Cash at bank
- —
- Now £3.5m
- Headcount
- —
- Now 29
- Deferred income
- —
- Now £11.6m
- Fixed assets
- —
- Now £65.7k
Group structure
Ownership chain
- Sports Tours International Limitedultimate parent75–100%
- Asr Travel Group Limited75–100%
- Golf Holidays Direct Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £176k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.