Goodstuff Holdings Limited
Registered name: GOODSTUFF HOLDINGS LIMITED
Part of Stagwell Inc. groupGoodstuff Holdings Limited made £15.3m revenue and £3.6m profit in the year to 31 Dec 2024. read from filing text
Goodstuff Holdings Limited’s revenue fell 3% to £15.3m in the year to 31 Dec 2024, with £3.6m profit and 126 employees. The company is classified under “advertising agencies” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 9 yrs · since 2016
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is included in the group financial statements prepared by Forward 3D Group Limited and these can be obtained from the Registrar of Companies.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £153m | £129m | £15.8m | £15.3m |
| Cost of sales | £139m | £115m | — | — |
| Gross profit | £13.9m | £14m | — | — |
| Operating profit | £2.6m | £2.9m | £2.8m | £3.6m |
| Profit before tax | £2.7m | £3.1m | £3.7m | £4.7m |
| Profit after tax | £3.8m | £2.7m | £2.6m | £3.6m |
| Profit (best available) | £3.8m | £2.7m | £2.6m | £3.6m |
| Staff costs | £7.7m | £7.7m | £8.7m | £9.1m |
| Employees (average) | 120 | 125 | 128 | 126 |
| Ratios | ||||
| Profit margin | 2.5% | 2.1% | 16.2% | 23.7% |
| Gross margin | 9.1% | 10.8% | — | — |
| Revenue per employee | £1.3m | £1m | £123k | £121k |
| Profit per employee | £31.9k | £21.9k | £20k | £28.7k |
| Growth (year on year) | ||||
| Revenue growth | — | ▼15.8% | ▼87.8% | ▼3.3% |
| Profit growth | — | ▼28.3% | ▼6.8% | ▲41.8% |
| Headcount growth | — | ▲4.2% | ▲2.4% | ▼1.6% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £17.6m | £1.9m | £425k | £173k |
| Net assets | £9.7m | £3.4m | £5.3m | £9.1m |
| Fixed assets | £662k | £532k | £428k | £590k |
| Current assets | £45.8m | £35.1m | £52.4m | £50.4m |
| Debtors | £13.1m | £11m | £10.2m | £15.5m |
| Deferred income | £30.2m | £21.9m | £28.8m | £25.3m |
| Source | FullAccounts · bulk data Nov 2023 | FullAccounts · bulk data Nov 2023 | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data Feb 2026 |
How the business works
- Profit margin
- 23.7%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £121k
- Revenue ÷ average employees.
- Profit per employee
- £28.7k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 3.9%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 165.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 101.8%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲71%
- Now £9.1m
- Cash at bank
- ▼59%
- Now £173k
- Headcount
- ▼2%
- Now 126
- Deferred income
- ▼12%
- Now £25.3m
- Fixed assets
- ▲38%
- Now £590k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Stagwell Inc. (registered outside the UK register)ultimate parent25–50%
- Forward 3D Group Limited75–100%
- Forward 3D Holdings Limited75–100%
- Forward 3D Limited75–100%
- Goodstuff Holdings Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £3.6m), from the Companies House accounts bulk data published Feb 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.