How much does Analogfolk Limited make?

Analogfolk Limited reported revenue of £8.5m and a loss of £2.2m in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Analogfolk Limited have?

Analogfolk Limited reported an average of 66 employees in the year to 31 Dec 2025.

Is Analogfolk Limited profitable?

No — Analogfolk Limited reported a loss of £2.2m in the year to 31 Dec 2025.

Company No. 08998836 · Incorporated 15 Apr 2014

Analogfolk Limited

Registered name: ANALOGFOLK LIMITED

Part of Afg Marketing Technologies Ltd group

Analogfolk Limited made £8.5m revenue and a £2.2m loss in the year to 31 Dec 2025. read from filing text

Analogfolk Limited’s revenue fell 4% to £8.5m in the year to 31 Dec 2025, with a loss of £2.2m and 66 employees. The company is classified under “other business support service activities” and is based in London; we hold 5 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.

Status: Active
Location: London, London
Age: 12 yrs · since 2014
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate and ultimate parent company is AFG Marketing Technologies Limited, a company”

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light

Revenue

£8.5m

Growth ▼4.3%

Profit

−£2.2m

Growth —

Profit margin

−25.9%

Gross 75.4%

Employees

Change ▼16.5%

Profit / employee

−£33.3k

Revenue/employee £129k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

5 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2021	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£13.2m	£10.9m	£9.2m	£8.9m	£8.5m
Cost of sales	£2.6m	£2.6m	£2.6m	£3.2m	£2.1m
Gross profit	£10.5m	£8.3m	£6.6m	£5.7m	£6.4m
Operating profit	−£994k	−£72.1k	−£985k	−£1.1m	−£1m
Profit before tax	−£1m	−£81.3k	−£1m	−£1.4m	−£2.1m
Profit after tax	−£664k	£216k	−£775k	−£1.1m	−£2.2m
Profit (best available)	−£664k	£216k	−£775k	−£1.1m	−£2.2m
Staff costs	—	£7.5m	£7m	£7.3m	£6.5m
Employees (average)	76	87	82	79	66
Ratios
Profit margin	−5.1%	2%	−8.4%	−12.6%	−25.9%
Gross margin	80%	76.5%	72%	64%	75.4%
Revenue per employee	£173k	£125k	£112k	£112k	£129k
Profit per employee	−£8.7k	£2.5k	−£9.4k	−£14.2k	−£33.3k
Growth (year on year)
Revenue growth	—	▼17.3%	▼15.5%	▼3.5%	▼4.3%
Profit growth	—	—	▼459.1%	—	—
Headcount growth	—	▲14.5%	▼5.8%	▼3.7%	▼16.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.3m	£504k	£436k	£149k	£0
Net assets	£4.8m	£5m	£4.2m	£3.1m	£904k
Fixed assets	£874k	£602k	£350k	£98.8k	£25.1k
Current assets	£10.9m	£10.2m	£13.3m	£12.2m	£5.8m
Debtors	£5.2m	£3.6m	£2.9m	£1.5m	£1.6m
Deferred income	£2.7m	£1m	£1.3m	£726k	£1m
Source	FullAccounts · bulk data Oct 2024	FullAccounts · bulk data Oct 2024	FullAccounts · bulk data Mar 2025	FullAccounts · bulk data Oct 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −25.9%; Profit ÷ revenue.
Gross margin: 75.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £129k; Revenue ÷ average employees.
Profit per employee: −£33.3k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.3%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 11.8%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 19%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼71%; Now £904k
Cash at bank: ▼100%; Now £0
Headcount: ▼16%; Now 66
Deferred income: ▲38%; Now £1m
Fixed assets: ▼75%; Now £25.1k

Corporate ownership

Group structure

Ownership chain

Afg Marketing Technologies Ltdultimate parent75–100%
Analogfolk Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (3)

Mindworks Consulting LimitedFigures not disclosed
TSL Digital LimitedFigures not disclosed
Untold Fable LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£2.2m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.