Afg Marketing Technologies Ltd
Registered name: AFG MARKETING TECHNOLOGIES LTD
Afg Marketing Technologies Ltd made £16.6m revenue and a £611k loss in the year to 31 Dec 2025.
Afg Marketing Technologies Ltd’s revenue fell 19% to £16.6m in the year to 31 Dec 2025, with a loss of £611k and 4 employees. The company is classified under “activities of head offices” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 12 yrs · since 2014
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|---|
| Disclosure | Profit only | Profit only | Profit only | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | — | — | — | £20.4m | £16.6m |
| Cost of sales | £528k | £7.1m | £3.2m | £4.7m | £4.4m |
| Gross profit | £22.5m | £19.1m | £18.7m | £15.7m | £12.3m |
| Operating profit | £239k | −£2.6m | −£1.7m | −£2m | −£1.2m |
| Profit before tax | £185k | −£2.7m | — | — | — |
| Profit after tax | −£479k | −£234k | −£1.5k | −£186k | −£611k |
| Profit (best available) | −£479k | −£234k | −£1.5k | −£186k | −£611k |
| Staff costs | £0 | £0 | £0 | £0 | £0 |
| Employees (average) | 4 | 4 | 4 | 4 | 4 |
| Ratios | |||||
| Profit margin | — | — | — | −0.9% | −3.7% |
| Gross margin | — | — | — | 77.1% | 73.9% |
| Revenue per employee | — | — | — | £5.1m | £4.2m |
| Profit per employee | −£120k | −£58.4k | −£385 | −£46.6k | −£153k |
| Cash conversion | −66.3% | — | — | — | — |
| Growth (year on year) | |||||
| Revenue growth | — | — | — | — | ▼18.5% |
| Headcount growth | — | 0% | 0% | 0% | 0% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £4.8k | £4.4k | £3.9k | £3.3k | £2.7k |
| Net assets | −£757k | −£990k | −£992k | £870k | −£852k |
| Fixed assets | £1.5m | £1.4m | £1.1m | £986k | £993k |
| Current assets | £591k | £947k | £685k | £685k | £429k |
| Debtors | £0 | £0 | £0 | £0 | £0 |
| Deferred income | £0 | £0 | £0 | £0 | £0 |
| Cash from operations | −£158k | £1.5m | £478 | £592 | £297k |
| Source | FullAccounts · bulk data Nov 2024 | FullAccounts · bulk data Nov 2024 | FullAccounts · bulk data May 2025 | FullAccounts · bulk data Oct 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −3.7%
- Profit ÷ revenue.
- Gross margin
- 73.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £4.2m
- Revenue ÷ average employees.
- Profit per employee
- −£153k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼198%
- Now −£852k
- Cash at bank
- ▼16%
- Now £2.7k
- Headcount
- 0%
- Now 4
- Deferred income
- —
- Now £0
- Fixed assets
- ▲1%
- Now £993k
Group structure
Subsidiaries (4)
- Analogfolk LimitedRev. £8.5m · Profit −£2.2m
- Mindworks Consulting LimitedFigures not disclosed
- TSL Digital LimitedFigures not disclosed
- Untold Fable LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£611k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.