VML Map UK Limited
Registered name: VML MAP UK LIMITED
Part of Wpp Plc groupVML Map UK Limited made £12m revenue and £817k profit in the year to 31 Dec 2025.
VML Map UK Limited’s revenue grew 16% to £12m in the year to 31 Dec 2025, with £817k profit and 84 employees. The company is classified under “advertising agencies” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 14 yrs · since 2011
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £5.8m | £8.5m | £10.4m | £12m |
| Gross profit | £5.8m | £8.5m | — | — |
| Operating profit | £1.5m | £2.1m | £920k | £1.2m |
| Profit before tax | £1.4m | £2.1m | £947k | £1.1m |
| Profit after tax | £1.2m | £1.6m | £721k | £817k |
| Profit (best available) | £1.2m | £1.6m | £721k | £817k |
| Employees (average) | 40 | 59 | 82 | 84 |
| Ratios | ||||
| Profit margin | 20.3% | 19% | 7% | 6.8% |
| Gross margin | 100% | 100% | — | — |
| Revenue per employee | £145k | £144k | £127k | £143k |
| Profit per employee | £29.3k | £27.4k | £8.8k | £9.7k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲46.9% | ▲22.1% | ▲15.5% |
| Profit growth | — | ▲37.9% | ▼55.4% | ▲13.4% |
| Headcount growth | — | ▲47.5% | ▲39% | ▲2.4% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £256k | £558k | — | — |
| Net assets | £1.2m | £1.6m | — | — |
| Fixed assets | £25k | £57.2k | — | — |
| Current assets | £1.7m | £2.5m | — | — |
| Debtors | £954k | £922k | — | — |
| Source | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2024 | Accounts · bulk data Apr 2025 | Accounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 6.8%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £143k
- Revenue ÷ average employees.
- Profit per employee
- £9.7k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲2%
- Now 84
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP UK Torre75–100%
- WPP US Investments Limited50–75%
- VML Map UK Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (11)
- Akqa LimitedFigures not disclosed
- Barrows Commerce UK LimitedFigures not disclosed
- Clarion Communications (P.R.) LimitedFigures not disclosed
- Grey Communications Group LimitedFigures not disclosed
- Grey Global Group (UK) LimitedActive - Proposal to Strike offFigures not disclosed
- Infosum LimitedFigures not disclosed
- WPP Dorset Square LimitedActive - Proposal to Strike offFigures not disclosed
- WPP FlameFigures not disclosed
- WPP Golden Square LimitedFigures not disclosed
- WPP Group Holdings LimitedFigures not disclosed
- WPP Sigma LtdFigures not disclosed
Minority corporate shareholders
- WPP UK Germany Holdings 25–50%
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
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- Profit
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- Staff
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- Essencemediacom Scotland LimitedLondon · Advertising agencies
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Sources
Latest figures from accounts for the year to 31 Dec 2025 (profit £817k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Updated from Companies House on 12 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.