Guidepoint Global UK Ltd
Registered name: GUIDEPOINT GLOBAL UK LTD
Guidepoint Global UK Ltd made £632k profit in the year to 31 Dec 2025 (revenue not disclosed).
Guidepoint Global UK Ltd reported £632k profit in the year to 31 Dec 2025, up 34% on the year before; its revenue was not disclosed. It had 117 employees. The company is classified under “market research and public opinion polling” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 17 yrs · since 2009
- Type
- Private Limited Company
Key figures
This company published its profit but not its turnover, so revenue and margins are not disclosed. We never estimate them.
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|---|
| Disclosure | Profit only | Profit only | Profit only | Profit only | Profit only |
| Profit & loss | |||||
| Revenue (turnover) | — | — | — | — | — |
| Profit after tax | £480k | £466k | £500k | £471k | £632k |
| Profit (best available) | £480k | £466k | £500k | £471k | £632k |
| Employees (average) | 90 | 95 | 95 | 100 | 117 |
| Ratios | |||||
| Profit margin | — | — | — | — | — |
| Profit per employee | £5.3k | £4.9k | £5.3k | £4.7k | £5.4k |
| Growth (year on year) | |||||
| Profit growth | — | ▼2.9% | ▲7.2% | ▼5.7% | ▲34.2% |
| Headcount growth | — | ▲5.6% | 0% | ▲5.3% | ▲17% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £1m | £1.4m | £2.4m | £1.5m | £2.1m |
| Net assets | £2.4m | £2.9m | £3.4m | £3.9m | £4.5m |
| Fixed assets | £1.5m | £1.4m | £1.4m | £1.6m | £1.6m |
| Current assets | £2.1m | £2.6m | £3.2m | £3.8m | £4.6m |
| Debtors | £1.1m | £1.2m | £797k | £2.4m | £2.5m |
| Deferred income | £701k | £755k | £741k | £1.1m | £879k |
| Source | Accounts · bulk data Oct 2023 | Accounts · bulk data Oct 2023 | Accounts · bulk data Dec 2024 | FullAccounts · bulk data Oct 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- —
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- £5.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲16%
- Now £4.5m
- Cash at bank
- ▲43%
- Now £2.1m
- Headcount
- ▲17%
- Now 117
- Deferred income
- ▼20%
- Now £879k
- Fixed assets
- ▼3%
- Now £1.6m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- Mintel Group LtdLondon · Market research and public opinion polling
- Revenue
- £157m
- Profit
- £14.2m
- Staff
- 1,306
- Yougov PLCMarket research and public opinion polling
- Revenue
- £389m
- Profit
- £13.1m
- Staff
- 3,022
- Censuswide LimitedLondon · Market research and public opinion polling
- Revenue
- £17.1m
- Profit
- £7m
- Staff
- 66
- Jato Dynamics LimitedUxbridge · Market research and public opinion polling
- Revenue
- £85.6m
- Profit
- £6.5m
- Staff
- 763
- Basis Research LimitedOxford · Market research and public opinion polling
- Revenue
- £15.7m
- Profit
- £2.1m
- Staff
- 74
- Credico Marketing LimitedChester · Market research and public opinion polling
- Revenue
- £24.7m
- Profit
- £1.9m
- Staff
- 45
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £632k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.