Credico Marketing Limited
Registered name: CREDICO MARKETING LIMITED
Credico Marketing Limited made £23.5m revenue and £2.6m profit in the year to 31 Dec 2024.
Credico Marketing Limited’s revenue grew 8% to £23.5m in the year to 31 Dec 2024, with £2.6m profit. The company is classified under “market research and public opinion polling” and is based in Chester; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Chester, North West
- Age
- 19 yrs · since 2007
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £16.6m | £24.7m | £21.8m | £23.5m |
| Cost of sales | £12.2m | £18.6m | −£15.8m | −£16.8m |
| Gross profit | £4.4m | £6.1m | £6m | £6.7m |
| Operating profit | −£500k | £2.1m | £3.3m | £3.5m |
| Profit before tax | −£500k | £2.1m | £3.3m | £3.5m |
| Profit after tax | −£496k | £1.9m | £2.7m | £2.6m |
| Profit (best available) | −£496k | £1.9m | £2.7m | £2.6m |
| Staff costs | £2.9m | £1.7m | — | — |
| Employees (average) | 40 | 45 | — | — |
| Ratios | ||||
| Profit margin | −3% | 7.8% | 12.4% | 11.2% |
| Gross margin | 26.3% | 24.6% | 27.6% | 28.7% |
| Revenue per employee | £414k | £549k | — | — |
| Profit per employee | −£12.4k | £43k | — | — |
| Growth (year on year) | ||||
| Revenue growth | — | ▲49% | ▼11.6% | ▲7.7% |
| Profit growth | — | — | ▲40.3% | ▼3.1% |
| Headcount growth | — | ▲12.5% | — | — |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £1.2m | £893k | — | — |
| Net assets | £1.2m | £1.4m | — | — |
| Fixed assets | £45.5k | £28.8k | — | — |
| Current assets | £6.3m | £9m | — | — |
| Debtors | £428k | £165k | — | — |
| Deferred income | £604k | £639k | — | — |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | Accounts · bulk data Nov 2024 | Accounts · bulk data Oct 2025 |
How the business works
- Profit margin
- 11.2%
- Profit ÷ revenue.
- Gross margin
- 28.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- —
- Now —
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
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Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £2.6m), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.
Updated from Companies House on 19 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.