How much does Home Leisure Direct Ltd make?

Home Leisure Direct Ltd reported revenue of £16.6m and a loss of £1.1m in the year to 30 Sep 2024, according to its accounts filed at Companies House.

How many employees does Home Leisure Direct Ltd have?

Home Leisure Direct Ltd reported an average of 53 employees in the year to 30 Sep 2024.

Is Home Leisure Direct Ltd profitable?

No — Home Leisure Direct Ltd reported a loss of £1.1m in the year to 30 Sep 2024.

Company No. 06364345 · Incorporated 7 Sep 2007

Home Leisure Direct Ltd

Registered name: HOME LEISURE DIRECT LTD

Home Leisure Direct Ltd made £16.6m revenue and a £1.1m loss in the year to 30 Sep 2024.

Home Leisure Direct Ltd’s revenue was £16.6m in the year to 30 Sep 2024, with a loss of £1.1m and 53 employees. The company is classified under “retail sale of sports goods, fishing gear, camping goods, boats and bicycles” and is based in Liverpool; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47640Retail sale of sports goods, fishing gear, camping goods, boats and bicycles

Status: In Administration
Location: Liverpool, North West
Age: 19 yrs · since 2007
Type: Private Limited Company

Latest accounts · year to 30 Sep 2024

Key figures

IndependentCapital-lightCash flow filed

Revenue

£16.6m

Growth —

Profit

−£1.1m

Growth —

Profit margin

−6.7%

Gross 37.8%

Employees

Change —

Profit / employee

−£20.8k

Revenue/employee £313k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	30 Sep 2024
Disclosure	No P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	—	£12.4m	£16.6m
Cost of sales	—	£7.9m	£10.3m
Gross profit	—	£4.5m	£6.3m
Operating profit	—	−£25.7k	−£1m
Profit before tax	—	−£91.1k	−£1.2m
Profit after tax	—	−£83.5k	−£1.1m
Profit (best available)	—	−£83.5k	−£1.1m
Staff costs	—	£2m	£3.3m
Employees (average)	49	56	53
Ratios
Profit margin	—	−0.7%	−6.7%
Gross margin	—	36.2%	37.8%
Revenue per employee	—	£222k	£313k
Profit per employee	—	−£1.5k	−£20.8k
Growth (year on year)
Headcount growth	—	▲14.3%	—
Balance sheet — indirect signals, not revenue
Cash at bank	£555k	£68.2k	−£290k
Net assets	£841k	£721k	−£1.1m
Fixed assets	£482k	£755k	£853k
Current assets	—	£3.8m	£3.5m
Debtors	£785k	£735k	£810k
Deferred income	£1.1m	£904k	£2.6m
Cash from operations	—	£175k	£642k
Source	Accounts · bulk data Dec 2023	Accounts · bulk data Dec 2023	FullAccounts · bulk data Jun 2025

Derived from the latest filing

How the business works

Profit margin: −6.7%; Profit ÷ revenue.
Gross margin: 37.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £313k; Revenue ÷ average employees.
Profit per employee: −£20.8k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 5.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 15.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 4.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£1.1m
Cash at bank: —; Now −£290k
Headcount: —; Now 53
Deferred income: —; Now £2.6m
Fixed assets: —; Now £853k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Sep 2024 (profit −£1.1m), from the Companies House accounts bulk data published Jun 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.