How much does Concept 2 Limited make?

Concept 2 Limited reported revenue of £20.7m and £1.1m profit in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Concept 2 Limited have?

Concept 2 Limited reported an average of 14 employees in the year to 31 Dec 2024.

Is Concept 2 Limited profitable?

Yes — Concept 2 Limited reported a profit of £1.1m in the year to 31 Dec 2024.

Company No. 02447885 · Incorporated 30 Nov 1989

Concept 2 Limited

Registered name: CONCEPT 2 LIMITED

Part of Concept2 Inc group

Concept 2 Limited made £20.7m revenue and £1.1m profit in the year to 31 Dec 2024.

Concept 2 Limited’s revenue grew 15% to £20.7m in the year to 31 Dec 2024, with £1.1m profit and 14 employees. The company is classified under “retail sale of sports goods, fishing gear, camping goods, boats and bicycles” and is based in Nottingham; we hold 2 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47640Retail sale of sports goods, fishing gear, camping goods, boats and bicycles

Status: Active
Location: Nottingham, East Midlands
Age: 36 yrs · since 1989
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2024

Key figures

Capital-lightOperating leverageCash flow filed

Revenue

£20.7m

Growth ▲15.3%

Profit

£1.1m

Growth ▲30.1%

Profit margin

5.2%

Gross 13%

Employees

Change ▲7.7%

Profit / employee

£77.2k

Revenue/employee £1.5m

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£18m	£20.7m
Cost of sales	£15.7m	£18m
Gross profit	£2.3m	£2.7m
Operating profit	£1.1m	£1.4m
Profit before tax	£1.1m	£1.4m
Profit after tax	£830k	£1.1m
Profit (best available)	£830k	£1.1m
Staff costs	£1m	£961k
Employees (average)	13	14
Ratios
Profit margin	4.6%	5.2%
Gross margin	12.7%	13%
Revenue per employee	£1.4m	£1.5m
Profit per employee	£63.9k	£77.2k
Cash conversion	109.4%	76.1%
Growth (year on year)
Revenue growth	—	▲15.3%
Profit growth	—	▲30.1%
Headcount growth	—	▲7.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£3.3m
Net assets	£4.6m	£5.7m
Fixed assets	£104k	£78.4k
Current assets	£5.6m	£7m
Debtors	£1.5m	£1.6m
Deferred income	£173k	£191k
Cash from operations	£1.2m	£1.1m
Source	FullAccounts · bulk data Aug 2025	FullAccounts · bulk data Aug 2025

Derived from the latest filing

How the business works

Profit margin: 5.2%; Profit ÷ revenue.
Gross margin: 13%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £1.5m; Revenue ÷ average employees.
Profit per employee: £77.2k; Profit ÷ average employees.
Cash conversion: 76.1%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.4%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.9%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 7.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲24%; Now £5.7m
Cash at bank: ▲50%; Now £3.3m
Headcount: ▲8%; Now 14
Deferred income: ▲10%; Now £191k
Fixed assets: ▼24%; Now £78.4k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Concept2 Inc (registered outside the UK register)ultimate parent75–100%
Concept 2 Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £1.1m), from the Companies House accounts bulk data published Aug 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.