Running Total Limited
Registered name: RUNNING TOTAL LIMITED
Part of Serviceplan Group UK Ltd. groupRunning Total Limited made £2.8m revenue and £351k profit in the year to 31 Dec 2024.
Running Total Limited’s revenue grew 5% to £2.8m in the year to 31 Dec 2024, with £351k profit and 25 employees. The company is classified under “other business support service activities” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 20 yrs · since 2006
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £1.1m | £2.1m | £2.7m | £2.8m |
| Gross profit | £1.1m | £2.1m | £2.7m | £2.8m |
| Operating profit | £142k | £567k | £598k | £444k |
| Profit before tax | — | £567k | £598k | £448k |
| Profit after tax | £112k | £451k | £454k | £351k |
| Profit (best available) | £112k | £451k | £454k | £351k |
| Employees (average) | 9 | 16 | 21 | 25 |
| Ratios | ||||
| Profit margin | 10.2% | 21.2% | 16.9% | 12.4% |
| Gross margin | 100% | 100% | 100% | 100% |
| Revenue per employee | £122k | £133k | £128k | £113k |
| Profit per employee | £12.5k | £28.2k | £21.6k | £14.1k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲93.5% | ▲26.7% | ▲5.2% |
| Profit growth | — | ▲301.9% | ▲0.7% | ▼22.6% |
| Headcount growth | — | ▲77.8% | ▲31.3% | ▲19.1% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £183k | £646k | £755k | — |
| Net assets | £308k | £658k | £812k | — |
| Fixed assets | £2.8k | £124k | £105k | — |
| Current assets | £427k | £960k | £1.4m | — |
| Debtors | £244k | £313k | £604k | — |
| Deferred income | £80.1k | £251k | £236k | — |
| Source | Accounts · bulk data Oct 2023 | Accounts · bulk data Oct 2023 | FullAccounts · bulk data Sep 2024 | Accounts · bulk data Oct 2025 |
How the business works
- Profit margin
- 12.4%
- Profit ÷ revenue.
- Gross margin
- 100%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £113k
- Revenue ÷ average employees.
- Profit per employee
- £14.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲19%
- Now 25
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Serviceplan Group UK Ltd.ultimate parent75–100%
- Mediaplus Group UK Ltd50–75%
- Running Total Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (6)
- Mediaplus UK (London) LtdRev. £92.2m · Profit £1.9m
- Mediaplus Connect LtdRev. £2.9m · Profit £918k
- Mediaplus Production LtdRev. — · Profit −£1.7k
- The Behave Consultancy Ltd.Figures not disclosed
- The Behavioural Planning Agency LimitedFigures not disclosed
- Total Media International LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £351k), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.