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Company No. 05720118 · Incorporated 23 Feb 2006

Red Interactive Limited

Registered name: RED INTERACTIVE LIMITED

Part of Super Group (Sghc) Limited group

Red Interactive Limited made £6.6m revenue and £1.1m profit in the year to 31 Dec 2023.

Red Interactive Limited’s revenue fell 1% to £6.6m in the year to 31 Dec 2023, with £1.1m profit and 27 employees. The company is classified under “advertising agencies” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agenciesSIC 73200Market research and public opinion polling
Status
Active
Location
London, London
Age
20 yrs · since 2006
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2023

Key figures

Capital-light
Revenue
£6.6m
Growth ▼0.7%
Profit
£1.1m
Growth ▼13.2%
Profit margin
17%
Gross 30.1%
Employees
27
Change ▲12.5%
Profit / employee
£41.5k
Revenue/employee £245k
Profitable streak
3yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202131 Dec 202231 Dec 2023
DisclosureFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£9.2m£6.7m£6.6m
Cost of sales£6.9m£4.7m£4.6m
Gross profit£2.3m£1.9m£2m
Operating profit£2.1m£1.6m£1.7m
Profit before tax£2.1m£1.6m£1.7m
Profit after tax£1.7m£1.3m£1.1m
Profit (best available)£1.7m£1.3m£1.1m
Employees (average)272427
Ratios
Profit margin18.6%19.4%17%
Gross margin25%29.2%30.1%
Revenue per employee£340k£278k£245k
Profit per employee£63.4k£53.8k£41.5k
Growth (year on year)
Revenue growth—▼27.5%▼0.7%
Profit growth—▼24.5%▼13.2%
Headcount growth—▼11.1%▲12.5%
Balance sheet — indirect signals, not revenue
Cash at bank£2.8m£2m£310k
Net assets£3.6m£5.2m£7.1m
Fixed assets£215k£364k£561k
Current assets£4.7m£6.5m£9.1m
Debtors£486k£3.7m£8.8m
Deferred income£461k£764k£316k
SourceFullAccounts · bulk data Dec 2023FullAccounts · bulk data Dec 2023FullAccounts · bulk data Dec 2024
Derived from the latest filing

How the business works

Profit margin
17%
Profit ÷ revenue.
Gross margin
30.1%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£245k
Revenue ÷ average employees.
Profit per employee
£41.5k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
8.5%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
4.8%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
132.8%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲35%
Now £7.1m
Cash at bank
▼85%
Now £310k
Headcount
▲13%
Now 27
Deferred income
▼59%
Now £316k
Fixed assets
▲54%
Now £561k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Super Group (Sghc) Limited (registered outside the UK register)ultimate parent75–100%
  2. Red Interactive Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Dec 2023 (profit £1.1m), from the Companies House accounts bulk data published Dec 2024. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.