How much does Advertising Excellence Limited make?

Advertising Excellence Limited reported revenue of £8.2m and £368k profit in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Advertising Excellence Limited have?

Advertising Excellence Limited reported an average of 6 employees in the year to 31 Dec 2024.

Is Advertising Excellence Limited profitable?

Yes — Advertising Excellence Limited reported a profit of £368k in the year to 31 Dec 2024.

Company No. 03508906 · Incorporated 12 Feb 1998

Advertising Excellence Limited

Registered name: ADVERTISING EXCELLENCE LIMITED

Part of Foreman & Associates Limited group

Advertising Excellence Limited made £8.2m revenue and £368k profit in the year to 31 Dec 2024. read from filing text

Advertising Excellence Limited’s revenue grew 10% to £8.2m in the year to 31 Dec 2024, with £368k profit and 6 employees. The company is classified under “advertising agencies” and is based in Maidstone; we hold 3 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies

Status: Active
Location: Maidstone, South East
Age: 28 yrs · since 1998
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2024

Key figures

Small team

Revenue

£8.2m

Growth ▲9.6%

Profit

£368k

Growth ▼4.5%

Profit margin

4.5%

Gross 15.3%

Employees

Change 0%

Profit / employee

£61.3k

Revenue/employee £1.4m

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£7.4m	£7.5m	£8.2m
Cost of sales	£6.7m	£6.3m	£6.9m
Gross profit	£636k	£1.2m	£1.3m
Operating profit	£325k	£653k	£728k
Profit before tax	£323k	£510k	£559k
Profit after tax	£259k	£385k	£368k
Profit (best available)	£259k	£385k	£368k
Employees (average)	3	6	6
Ratios
Profit margin	3.5%	5.1%	4.5%
Gross margin	8.6%	15.9%	15.3%
Revenue per employee	£2.5m	£1.2m	£1.4m
Profit per employee	£86.3k	£64.2k	£61.3k
Growth (year on year)
Revenue growth	—	▲1.4%	▲9.6%
Profit growth	—	▲48.8%	▼4.5%
Headcount growth	—	▲100%	0%
Balance sheet — indirect signals, not revenue
Cash at bank	£526k	£416k	£463k
Net assets	£2.8m	£2.9m	£3.1m
Fixed assets	£816k	£962k	£1m
Current assets	£4m	£3.6m	£4.1m
Debtors	£948k	£678k	£632k
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2025

Derived from the latest filing

How the business works

Profit margin: 4.5%; Profit ÷ revenue.
Gross margin: 15.3%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £1.4m; Revenue ÷ average employees.
Profit per employee: £61.3k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 12.4%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 7.7%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲6%; Now £3.1m
Cash at bank: ▲11%; Now £463k
Headcount: 0%; Now 6
Deferred income: —; Now —
Fixed assets: ▲5%; Now £1m

Corporate ownership

Group structure

Ownership chain

Foreman & Associates Limitedultimate parent75–100%
Advertising Excellence Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £368k), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.