How much does Online 4 Baby Limited make?

Online 4 Baby Limited reported revenue of £27.9m and a loss of £329k in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Online 4 Baby Limited have?

Online 4 Baby Limited reported an average of 42 employees in the year to 31 Dec 2025.

Is Online 4 Baby Limited profitable?

No — Online 4 Baby Limited reported a loss of £329k in the year to 31 Dec 2025.

Company No. 05332212 · Incorporated 13 Jan 2005

Online 4 Baby Limited

Registered name: ONLINE 4 BABY LIMITED

Part of O4B Holdings Limited group

Online 4 Baby Limited made £27.9m revenue and a £329k loss in the year to 31 Dec 2025. read from filing text

Online 4 Baby Limited’s revenue fell 5% to £27.9m in the year to 31 Dec 2025, with a loss of £329k and 42 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Oldham; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: Oldham, North West
Age: 21 yrs · since 2005
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The”

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light

Revenue

£27.9m

Growth ▼4.7%

Profit

−£329k

Growth ▼160.1%

Profit margin

−1.2%

Gross 12.3%

Employees

Change ▼6.7%

Profit / employee

−£7.8k

Revenue/employee £665k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£28.1m	£29.3m	£27.9m
Cost of sales	£24.5m	£24.9m	£24.5m
Gross profit	£3.7m	£4.4m	£3.4m
Operating profit	£994k	£907k	−£166k
Profit before tax	£913k	£722k	−£433k
Profit after tax	£624k	£548k	−£329k
Profit (best available)	£624k	£548k	−£329k
Staff costs	£1.8m	£2.4m	£2.3m
Employees (average)	38	45	42
Ratios
Profit margin	2.2%	1.9%	−1.2%
Gross margin	13%	15%	12.3%
Revenue per employee	£741k	£651k	£665k
Profit per employee	£16.4k	£12.2k	−£7.8k
Growth (year on year)
Revenue growth	—	▲4.1%	▼4.7%
Profit growth	—	▼12.2%	▼160.1%
Headcount growth	—	▲18.4%	▼6.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£490k	£360k
Net assets	£2.6m	£2.4m	£2.1m
Fixed assets	£2.4m	£2.3m	£2.4m
Current assets	£9.8m	£8.7m	£7.8m
Debtors	£124k	£96.6k	£93k
Deferred income	£853k	£676k	£517k
Source	FullAccounts · bulk data Dec 2025	FullAccounts · bulk data Dec 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −1.2%; Profit ÷ revenue.
Gross margin: 12.3%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £665k; Revenue ÷ average employees.
Profit per employee: −£7.8k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 8.6%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.8%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼14%; Now £2.1m
Cash at bank: ▼27%; Now £360k
Headcount: ▼7%; Now 42
Deferred income: ▼23%; Now £517k
Fixed assets: ▲4%; Now £2.4m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

O4B Holdings Limitedultimate parent50–75%
Online 4 Baby Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Minority corporate shareholders

Kooltrade Holding Limited 25–50%

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£329k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.