How much does Redfit Ltd make?

Redfit Ltd reported revenue of £30.3m and £1.1m profit in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Redfit Ltd have?

Redfit Ltd reported an average of 28 employees in the year to 31 Dec 2024.

Is Redfit Ltd profitable?

Yes — Redfit Ltd reported a profit of £1.1m in the year to 31 Dec 2024.

Company No. 09448387 · Incorporated 19 Feb 2015

Redfit Ltd

Registered name: REDFIT LTD

Part of Ap Investments II Ltd group

Redfit Ltd made £30.3m revenue and £1.1m profit in the year to 31 Dec 2024.

Redfit Ltd’s revenue grew 12% to £30.3m in the year to 31 Dec 2024, with £1.1m profit and 28 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Hemel Hempstead; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: Hemel Hempstead, South East
Age: 11 yrs · since 2015
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2024

Key figures

Capital-lightDoing more with less

Revenue

£30.3m

Growth ▲11.7%

Profit

£1.1m

Growth ▼35.8%

Profit margin

3.7%

Gross 49.2%

Employees

Change ▼3.5%

Profit / employee

£40.5k

Revenue/employee £1.1m

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£21.1m	£27.1m	£30.3m
Cost of sales	£11.6m	£13.5m	£15.4m
Gross profit	£9.5m	£13.6m	£14.9m
Operating profit	£2.5m	£2.5m	£1.1m
Profit before tax	£2.3m	£2.3m	£1.4m
Profit after tax	£2m	£1.8m	£1.1m
Profit (best available)	£2m	£1.8m	£1.1m
Staff costs	£1.2m	£1.3m	£1.3m
Employees (average)	29	29	28
Ratios
Profit margin	9.3%	6.5%	3.7%
Gross margin	45.1%	50.3%	49.2%
Revenue per employee	£728k	£936k	£1.1m
Profit per employee	£68k	£60.9k	£40.5k
Cash conversion	−31.2%	−203.4%	—
Growth (year on year)
Revenue growth	—	▲28.4%	▲11.7%
Profit growth	—	▼10.4%	▼35.8%
Headcount growth	—	0%	▼3.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£2.5m	£2.7m
Net assets	£4.8m	£3.4m	£4.5m
Fixed assets	£163k	£148k	£94.2k
Current assets	£9.1m	£7.4m	£10.3m
Debtors	£100k	£106k	£243k
Deferred income	£250k	£209k	£412k
Cash from operations	−£794k	−£5m	—
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 3.7%; Profit ÷ revenue.
Gross margin: 49.2%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £1.1m; Revenue ÷ average employees.
Profit per employee: £40.5k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.3%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.8%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲33%; Now £4.5m
Cash at bank: ▲10%; Now £2.7m
Headcount: ▼3%; Now 28
Deferred income: ▲97%; Now £412k
Fixed assets: ▼36%; Now £94.2k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Ap Investments II Ltdultimate parent75–100%
Ub Holdco Ltd75–100%
Unybrands Operations Ltd75–100%
Redfit Ltdthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (2)

Boundless Ec UK LtdFigures not disclosed
Red King Products LimitedActive - Proposal to Strike offFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £1.1m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.