Crocus.co.uk Limited
Registered name: CROCUS.CO.UK LIMITED
Crocus.co.uk Limited made £29.5m revenue and a £2.4m loss in the year to 31 Oct 2024.
Crocus.co.uk Limited’s revenue grew 5% to £29.5m in the year to 31 Oct 2024, with a loss of £2.4m and 248 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Windlesham; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Windlesham, South East
- Age
- 27 yrs · since 1999
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Oct 2022 | 31 Oct 2023 | 31 Oct 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £24.9m | £28.1m | £29.5m |
| Cost of sales | £12.7m | £13.6m | −£14.9m |
| Gross profit | £12.2m | £14.6m | £14.6m |
| Operating profit | −£410k | £38.6k | −£2.4m |
| Profit before tax | −£410k | £42.9k | −£2.4m |
| Profit after tax | −£410k | £240k | −£2.4m |
| Profit (best available) | −£410k | £240k | −£2.4m |
| Staff costs | £6.5m | £6.9m | — |
| Employees (average) | 238 | 243 | 248 |
| Ratios | |||
| Profit margin | −1.7% | 0.9% | −8% |
| Gross margin | 48.9% | 51.7% | 49.6% |
| Revenue per employee | £105k | £116k | £119k |
| Profit per employee | −£1.7k | £989 | −£9.5k |
| Cash conversion | — | 2661% | — |
| Growth (year on year) | |||
| Revenue growth | — | ▲13.1% | ▲4.9% |
| Profit growth | — | — | ▼1084% |
| Headcount growth | — | ▲2.1% | ▲2.1% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £1.9m | £2.3m | — |
| Net assets | £4m | £4.2m | — |
| Fixed assets | £2.6m | £2.4m | — |
| Current assets | £6.2m | £6.1m | — |
| Debtors | £1m | £670k | — |
| Deferred income | £1.6m | £469k | — |
| Cash from operations | −£1.7m | £1m | — |
| Source | Accounts · bulk data Aug 2024 | Accounts · bulk data Aug 2024 | Accounts · bulk data Apr 2026 |
How the business works
- Profit margin
- −8%
- Profit ÷ revenue.
- Gross margin
- 49.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £119k
- Revenue ÷ average employees.
- Profit per employee
- −£9.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲2%
- Now 248
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
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Sources
Latest figures from accounts for the year to 31 Oct 2024 (profit −£2.4m), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.
Updated from Companies House on 20 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.