How much does Miracle Design and Play Limited make?

Miracle Design and Play Limited reported revenue of £12.7m and £1.6m profit in the year to 30 Apr 2025, according to its accounts filed at Companies House.

How many employees does Miracle Design and Play Limited have?

Miracle Design and Play Limited reported an average of 36 employees in the year to 30 Apr 2025.

Is Miracle Design and Play Limited profitable?

Yes — Miracle Design and Play Limited reported a profit of £1.6m in the year to 30 Apr 2025.

Company No. 04046661 · Incorporated 3 Aug 2000

Miracle Design and Play Limited

Registered name: MIRACLE DESIGN AND PLAY LIMITED

Part of Project Swann Topco Limited group

Miracle Design and Play Limited made £12.7m revenue and £1.6m profit in the year to 30 Apr 2025.

Miracle Design and Play Limited’s revenue grew 12% to £12.7m in the year to 30 Apr 2025, with £1.6m profit and 36 employees. The company is classified under “other specialised construction activities” and is based in Milton Malsor; we hold 4 years of its filed accounts.

Full P&L filedSection F · ConstructionSIC 43999Other specialised construction activities n.e.c.

Status: Active
Location: Milton Malsor, East Midlands
Age: 26 yrs · since 2000
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 30 Apr 2025

Key figures

Capital-lightBoring industryCash flow filed

Revenue

£12.7m

Growth ▲11.6%

Profit

£1.6m

Growth ▲8.5%

Profit margin

12.2%

Gross 41%

Employees

Change ▲9.1%

Profit / employee

£43.2k

Revenue/employee £354k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	30 Apr 2022	30 Apr 2023	30 Apr 2024	30 Apr 2025
Disclosure	No P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	—	£11m	£11.4m	£12.7m
Cost of sales	—	£6.4m	£6.6m	£7.5m
Gross profit	—	£4.6m	£4.8m	£5.2m
Operating profit	—	£2.2m	£1.9m	£1.2m
Profit before tax	—	£2.2m	£2m	£1.2m
Profit after tax	—	£1.8m	£1.4m	£1.6m
Profit (best available)	—	£1.8m	£1.4m	£1.6m
Staff costs	—	£1.3m	£1.6m	£2.1m
Employees (average)	25	28	33	36
Ratios
Profit margin	—	16.2%	12.6%	12.2%
Gross margin	—	41.6%	41.8%	41%
Revenue per employee	—	£392k	£346k	£354k
Profit per employee	—	£63.3k	£43.4k	£43.2k
Cash conversion	—	−84.2%	−94.6%	−72%
Growth (year on year)
Revenue growth	—	—	▲4.1%	▲11.6%
Profit growth	—	—	▼19.1%	▲8.5%
Headcount growth	—	▲12%	▲17.9%	▲9.1%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.4m	£2.2m	£2.2m	£1.6m
Net assets	£1.4m	£2.7m	£3.1m	£3.4m
Fixed assets	£203k	£583k	£494k	£355k
Current assets	£3.9m	£6m	£5.8m	£6.7m
Debtors	£1.8m	£2.7m	£2.2m	£3.8m
Deferred income	£1.8m	£2.6m	£2.2m	£2.2m
Cash from operations	—	−£1.9m	−£1.8m	−£884k
Source	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Jan 2025	FullAccounts · bulk data Jan 2026

Derived from the latest filing

How the business works

Profit margin: 12.2%; Profit ÷ revenue.
Gross margin: 41%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £354k; Revenue ÷ average employees.
Profit per employee: £43.2k; Profit ÷ average employees.
Cash conversion: −72%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 2.8%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 17.1%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 30%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲12%; Now £3.4m
Cash at bank: ▼24%; Now £1.6m
Headcount: ▲9%; Now 36
Deferred income: ▼1%; Now £2.2m
Fixed assets: ▼28%; Now £355k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Project Swann Topco Limitedultimate parent75–100%
Project Swann Bidco Limited75–100%
Miracle Design and Play Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Apr 2025 (profit £1.6m), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.

Updated from Companies House on 15 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.