How much does Waa Chosen Limited make?

Waa Chosen Limited reported revenue of £5.4m and £213k profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Waa Chosen Limited have?

Waa Chosen Limited reported an average of 52 employees in the year to 31 Dec 2025.

Is Waa Chosen Limited profitable?

Yes — Waa Chosen Limited reported a profit of £213k in the year to 31 Dec 2025.

Company No. 03477643 · Incorporated 3 Dec 1997

Waa Chosen Limited

Registered name: WAA CHOSEN LIMITED

Part of Waa Chosen Trustee Company Limited group

Waa Chosen Limited made £5.4m revenue and £213k profit in the year to 31 Dec 2025. read from filing text

Waa Chosen Limited’s revenue fell 11% to £5.4m in the year to 31 Dec 2025, with £213k profit and 52 employees. The company is classified under “business and domestic software development” and is based in West Midlands; we hold 4 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62012Business and domestic software development SIC 63110Data processing, hosting and related activities SIC 70210Public relations and communications activities SIC 73110Advertising agencies

Status: Active
Location: West Midlands, West Midlands
Age: 28 yrs · since 1997
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is a wholly owned subsidiary of WAA Group Limited, a company registered in England and Wales, and registered at Wrens Court, 58 Victoria Road, Sutton Coldfield, B72 1SY. WAA Group Limited ”

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light

Revenue

£5.4m

Growth ▼11.3%

Profit

£213k

Growth ▼57.8%

Profit margin

Gross 68.8%

Employees

Change ▼8.8%

Profit / employee

£4.1k

Revenue/employee £104k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£9.3m	£6.8m	£6.1m	£5.4m
Cost of sales	£4.2m	£2.6m	£1.8m	£1.7m
Gross profit	£5.1m	£4.2m	£4.3m	£3.7m
Profit before tax	£1.4m	£364k	£446k	−£29.8k
Profit after tax	£1.2m	£287k	£506k	£213k
Profit (best available)	£1.2m	£287k	£506k	£213k
Staff costs	£2.7m	£2.7m	£2.7m	£2.5m
Employees (average)	59	58	57	52
Ratios
Profit margin	12.8%	4.2%	8.3%	4%
Gross margin	55.1%	61.8%	70%	68.8%
Revenue per employee	£157k	£117k	£107k	£104k
Profit per employee	£20.1k	£5k	£8.9k	£4.1k
Growth (year on year)
Revenue growth	—	▼26.8%	▼10.6%	▼11.3%
Profit growth	—	▼75.8%	▲75.9%	▼57.8%
Headcount growth	—	▼1.7%	▼1.7%	▼8.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.6m	£1.2m	£2m	£891k
Net assets	£2.6m	£2.9m	£3.3m	£1.7m
Fixed assets	£482k	£284k	£135k	−£541k
Current assets	£4.8m	£4.6m	£4.6m	£2.8m
Debtors	£1.5m	£1.1m	£1.1m	£700k
Deferred income	£977k	£564k	£706k	£700k
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Jul 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: 4%; Profit ÷ revenue.
Gross margin: 68.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £104k; Revenue ÷ average employees.
Profit per employee: £4.1k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: −10%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 13%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 13%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼48%; Now £1.7m
Cash at bank: ▼56%; Now £891k
Headcount: ▼9%; Now 52
Deferred income: ▼1%; Now £700k
Fixed assets: ▼502%; Now −£541k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Waa Chosen Trustee Company Limitedultimate parent75–100%
Waa Group Limited75–100%
Waa Chosen Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £213k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.