Dawn Direct Ltd
Registered name: DAWN DIRECT LTD
Part of Alexander Ross Holdings Limited groupDawn Direct Ltd does not publish its revenue or profit. Its accounts to 31 Dec 2025 show net assets of £2m and 14 employees.
Dawn Direct Ltd did not publish its revenue or profit — small companies aren’t required to file a profit & loss account. Its accounts for the year to 31 Dec 2025 showed net assets of £2m and 14 employees. The company is classified under “wholesale of other intermediate products” and is based in Falkirk; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- Falkirk, Scotland
- Age
- 34 yrs · since 1992
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Revenue not disclosed
Dawn Direct Ltd’s accounts for the year to 31 Dec 2025 contain a balance sheet but no profit & loss account, so its revenue and profit are not public. UK small and micro-entity companies are not required to publish a P&L — this is normal and says nothing about how the business is performing.
We never estimate revenue. Below you’ll find the balance-sheet figures that were filed — useful as indirect signals of momentum, but they are not revenue or profit.
- Employees
- 14
- Net assets
- £2m
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|---|
| Disclosure | No P&L | No P&L | No P&L | No P&L | No P&L |
| Profit & loss | |||||
| Revenue (turnover) | — | — | — | — | — |
| Profit (best available) | — | — | — | — | — |
| Employees (average) | 17 | 17 | 14 | 15 | 14 |
| Ratios | |||||
| Profit margin | — | — | — | — | — |
| Growth (year on year) | |||||
| Headcount growth | — | 0% | ▼17.6% | — | ▼6.7% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £223k | £653k | £1.2m | £72.7k | £118k |
| Net assets | £1m | £1.5m | £2m | £1.6m | £2m |
| Fixed assets | £839k | £859k | £887k | £56k | £37.2k |
| Current assets | £486k | £940k | £1.5m | £2m | £2.3m |
| Debtors | £82.1k | £129k | £157k | £204k | £180k |
| Deferred income | £6k | £1.8k | £1.8k | £93.2k | £70.2k |
| Source | FilletedAccounts · bulk data Dec 2023 | FilletedAccounts · bulk data Dec 2023 | FilletedAccounts · bulk data Aug 2024 | FullAccounts · bulk data Sep 2026 | FullAccounts · bulk data Sep 2026 |
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲26%
- Now £2m
- Cash at bank
- ▲62%
- Now £118k
- Headcount
- ▼7%
- Now 14
- Deferred income
- ▼25%
- Now £70.2k
- Fixed assets
- ▼34%
- Now £37.2k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Alexander Ross Holdings Limitedultimate parent75–100%
- Unico Limited75–100%
- Dawn Direct Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (1)
- Satalite 2 LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Aql International LtdBolton · Wholesale of other intermediate products
- Revenue
- £187m
- Profit
- £23.2m
- Staff
- 74
- Eland Cables LimitedLondon · Wholesale of other intermediate products
- Revenue
- £318m
- Profit
- £9.5m
- Staff
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- Rodo LimitedManchester · Wholesale of other intermediate products
- Revenue
- £46.3m
- Profit
- £4.5m
- Staff
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- E.t.s. Portsmouth LimitedChessington · Wholesale of other intermediate products
- Revenue
- £33.2m
- Profit
- £4.5m
- Staff
- —
- Chester Wool Company LtdChester · Wholesale of other intermediate products
- Revenue
- £13.6m
- Profit
- £4.2m
- Staff
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- Nicky Gould LtdIpswich · Wholesale of other intermediate products
- Revenue
- £22.7m
- Profit
- £3.6m
- Staff
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025, from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.