How much does Mash Direct Limited make?

Mash Direct Limited reported revenue of £32.8m and £1.5m profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Mash Direct Limited have?

Mash Direct Limited reported an average of 220 employees in the year to 31 Dec 2025.

Is Mash Direct Limited profitable?

Yes — Mash Direct Limited reported a profit of £1.5m in the year to 31 Dec 2025.

Company No. NI049100 · Incorporated 18 Dec 2003

Mash Direct Limited

Registered name: MASH DIRECT LIMITED

Mash Direct Limited made £32.8m revenue and £1.5m profit in the year to 31 Dec 2025.

Mash Direct Limited’s revenue was £32.8m in the year to 31 Dec 2025, with £1.5m profit and 220 employees. The company is classified under “processing and preserving of potatoes” and is based in Newtownards; we hold 4 years of its filed accounts.

Full P&L filedSection C · ManufacturingSIC 10310Processing and preserving of potatoes SIC 10850Manufacture of prepared meals and dishes

Status: Active
Location: Newtownards, Northern Ireland
Age: 22 yrs · since 2003
Type: Private Limited Company

Latest accounts · year to 31 Dec 2025

Key figures

IndependentCash flow filed

Revenue

£32.8m

Growth —

Profit

£1.5m

Growth —

Profit margin

4.5%

Gross 37.6%

Employees

220

Change —

Profit / employee

£6.6k

Revenue/employee £149k

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	28 Feb 2023	29 Feb 2024	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£25.2m	£27.8m	£24m	£32.8m
Cost of sales	£17.4m	£19.7m	£15.3m	£20.5m
Gross profit	£7.7m	£8.1m	£8.6m	£12.3m
Operating profit	−£985k	£366k	£1.4m	£2.4m
Profit before tax	−£1.6m	−£570k	£605k	£1.8m
Profit after tax	−£1.2m	−£467k	£394k	£1.5m
Profit (best available)	−£1.2m	−£467k	£394k	£1.5m
Staff costs	£5.6m	£6.3m	£5.6m	£8.1m
Employees (average)	205	209	196	220
Ratios
Profit margin	−4.8%	−1.7%	1.6%	4.5%
Gross margin	30.8%	29.3%	36%	37.6%
Revenue per employee	£123k	£133k	£122k	£149k
Profit per employee	−£5.9k	−£2.2k	£2k	£6.6k
Cash conversion	—	525.8%	85.2%	38.4%
Growth (year on year)
Revenue growth	—	▲10.5%	—	—
Headcount growth	—	▲1.9%	—	—
Balance sheet — indirect signals, not revenue
Cash at bank	£6.2m	−£5.5m	−£6.3m	−£5.9m
Net assets	£4.2m	£3.6m	£3.8m	£4.8m
Fixed assets	£12.5m	£12.1m	£11.4m	£10.6m
Current assets	£11.8m	£11.2m	£12.1m	£12.3m
Debtors	£4.5m	£4.4m	£4.6m	£5m
Cash from operations	−£1.7m	£1.9m	£1.2m	£911k
Source	Reports and Financial Statements · bulk data May 2025	Reports and Financial Statements · bulk data May 2025	Reports and Financial Statements · bulk data May 2025	Reports and Financial Statements · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: 4.5%; Profit ÷ revenue.
Gross margin: 37.6%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £149k; Revenue ÷ average employees.
Profit per employee: £6.6k; Profit ÷ average employees.
Cash conversion: 38.4%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 32.3%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 15.2%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now £4.8m
Cash at bank: —; Now −£5.9m
Headcount: —; Now 220
Deferred income: —; Now —
Fixed assets: —; Now £10.6m

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Sources

Companies House profile Filing history & original accounts

Latest figures from Reports and Financial Statements for the year to 31 Dec 2025 (profit £1.5m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.